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Leveraging KOL Insights to Succeed in a Data-Driven World

In the world of Medical Affairs, today's hybrid engagement environment has created new methods of ...

The Future of Medicine

At Medscape, we’re not just envisioning the future of medicine. We’re building it — together ...

Revolutionising HCP Engagement: Discover the Power of Medscape Extend for Pharmaceutical Advertising

What are your thoughts on programmatic advertising in pharmaceutical marketing? Hear from Matthew Durham, VP ...

Measuring Outcomes in Medical Affairs –The Key Components to be Considered

November 2024 Measuring outcomes has emerged as a best practice in ensuring that medical education ...

The Strategic Role of Publications

14 October 2024 Examining how thoughtful strategies for extending the reach and engagement of publications ...

Company Profile: Medscape Medical Affairs

5 September 2024 In a world where the healthcare industry is evolving rapidly, the role ...

Medscape Global Launches the Affinity™ Platform: Offering Behavioural Insights from Over 13 Million Healthcare Professionals

LONDON, [August 08, 2024] Medscape, the leading provider of healthcare information globally, has launched Affinity™, ...

Transatlantic Exchanges 2023 Winner

Jan-June 2024 A case study article about the 2023 award-winning Transatlantic Exchanges programme with L'Institut ...

Actionable Insights for Medical Affairs: Elusive or Within Reach?

Jan-June 2024 The challenge in measuring the impact of Medical Affairs is not a lack ...

12-Questions with Caroline Phillips

18 June 2024 Pharmaphorum ‘12 Questions with’ interview with Caroline Phillips, Vice President of Medical ...

Leverage Medscape Extend for Maximum Coverage: A Strategic Approach

In the sometimes complex landscape of HCP marketing in the European Union (EU), Canada, and ...

Medscape Medical Affairs: Catalyzing Clinical Innovation

February 2024 Explore how Medscape shapes pharmaceutical innovation through Medical Affairs, offering trusted insights and ...

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