AI is transforming healthcare, from drug discovery to supply chains. Its potential for efficiency and insights is undeniable. But when it comes to effectively communicating with Healthcare Professionals (HCPs), is technology enough?
Liisa Caliendo, SVP Global Marketing and Commercial Product Development was asked to comment by Pharmaceutical Market Europe for their latest article diving into this crucial question, arguing that true engagement with HCPs requires more than just algorithms – it demands finesse, flexibility, and crucially, the human touch.
Discover why:
- AI’s Strengths and Limitations: Understand where AI excels (data mining, referencing) and where it falls short (facilitating debate, peer-to-peer discussion).
- The “Sweet Spot” of Engagement: Learn how to combine digital innovation with human intuition for truly impactful HCP communications.
- Tailoring Your Approach: Explore the importance of audience identification and flexible strategies to navigate the time-pressed lives of HCPs.
- Recreating the Human Experience Online: See how to build virtual forums that foster genuine debate and knowledge exchange, mimicking in-person interactions.
- Navigating Access Challenges: Get insights into current HCP access rates and how a nuanced approach to digital engagement can improve them.
Don’t let your AI strategy miss the most vital ingredient: humanity.
Download the full article now to uncover how to blend the power of AI with the irreplaceable human element for superior HCP engagement.
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