Access to over 6 million primary care and sub-specialty physicians across over 30 clinical areas Access to over 6 million primary care and sub-specialty physicians across over 33 clinical areas
We can help you
at any stage of the product life cycle to deliver impactful communication reach physicians at key decision-making moments to drive clinical behaviour change
Bringing your digital strategy to life by creating unparalleled connections with physicians and healthcare professionals worldwide.
13m
active HCPs worldwide across the Medscape Professional Network
6.5m
active physicians worldwide across the Medscape Professional Network
500
Brands worked with Medscape in 2022
500
in-language articles published on average each month across the network
INCREASING YOUR CUSTOMER REACH
Offering seamless omnichannel engagement with healthcare professionals.
Medscape provides healthcare companies with the opportunity to engage with over 13 million healthcare professionals worldwide. With our global experience and onsite behavioural insights data, we are able to better understand how and why healthcare professionals interact with the industry. As a result, we are confident in partnering with pharmaceutical and life sciences brands to deliver highly impactful programmes that target healthcare practitioners at key points of the day to influence and change behaviour, and improve patient care.
Our audience at quick glance
Nurses
A mix of both primary and secondary-care nurses, nurse prescribers, midwives, and community nurses. A mix of both primary and secondary-care nurses, nurse prescribers, midwives, and community nurses.
Pharmacists
Practice-based, medicines management and community/retail pharmacists
Clinical commissioners and payers
Includes a community of PCN Clinical Directors, formulary committee members, and roles at ICSs and STPs across the UK.
Other healthcare professionals
A mix of allied health professionals, from dentists to health care administrators and physician assistants.
The Medscape Professional Network
As the largest online platform for physicians worldwide, Medscape provides healthcare professionals with easy access to relevant global healthcare information, as well as reliable regional and local healthcare content, plus in-language versions in English, French, German, Spanish, Italian, and Portuguese. As a result of this seamless, interconnected network, we can reach more healthcare professionals at critical points in their daily clinical journey.
Canada 93,900
United States 1,030,000
Latin America 968,000
Europe 1,300,000
Middle East and North Africa 832,000
Asia 1,808,000
Australia and New Zealand 128,000
Other 399,000
How we do it: our product categories
Medscape has been developing digital campaigns for almost 30 years, making us well suited to be your strategic campaign partner. In order to maximize reach and frequency, we carefully combine tactics into integrated programmes. We offer a broad range of solutions tailored to meet the needs of our members and clients from this perspective.
Foundational
Brand Communications: The backbone of any brand strategy to ensure frequent and consistent communication.
Immersive
Brand experiences: Engage your physician customers with a deep brand experience, telling your full brand story.
Exclusive
Exclusive experiences: Exclusively integrate your Brand within Medscape’s award-winning interactive editorial content.
Create
Content creation: Engaging with leading KOLs to create multichannel educational content on behalf of healthcare companies.
See how we've helped other companies
What our clients say about working with Medscape
Want to talk to us about your challenges?
Contact us today to find out how we can help you to engage healthcare professionals worldwide to achieve your objectives and inspire clinical behaviour change.