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We can help you

at any stage of the product life cycle to deliver impactful communication reach physicians at key decision-making moments to drive clinical behaviour change

Bringing your digital strategy to life by creating unparalleled connections with physicians and healthcare professionals worldwide.


active HCPs worldwide across the Medscape Professional Network


active physicians worldwide across the Medscape Professional Network


Brands worked with Medscape in 2022


in-language articles published on average each month across the network

Offering seamless omnichannel engagement with healthcare professionals.

Medscape provides healthcare companies with the opportunity to engage with over 13 million healthcare professionals worldwide. With our global experience and onsite behavioural insights data, we are able to better understand how and why healthcare professionals interact with the industry. As a result, we are confident in partnering with pharmaceutical and life sciences brands to deliver highly impactful programmes that target healthcare practitioners at key points of the day to influence and change behaviour, and improve patient care.

We understand your challenges

Want to talk to us about your challenges?

Our audience at quick glance


Access to over 6 million primary care and sub-specialty physicians across over 30 clinical areas Access to over 6 million primary care and sub-specialty physicians across over 33 clinical areas


A mix of both primary and secondary-care nurses, nurse prescribers, midwives, and community nurses. A mix of both primary and secondary-care nurses, nurse prescribers, midwives, and community nurses.


Practice-based, medicines management and community/retail pharmacists

Clinical commissioners and payers

Includes a community of PCN Clinical Directors, formulary committee members, and roles at ICSs and STPs across the UK.

Other healthcare professionals

A mix of allied health professionals, from dentists to health care administrators and physician assistants.

The Medscape Professional Network

As the largest online platform for physicians worldwide, Medscape provides healthcare professionals with easy access to relevant global healthcare information, as well as reliable regional and local healthcare content, plus in-language versions in English, French, German, Spanish, Italian, and Portuguese. As a result of this seamless, interconnected network, we can reach more healthcare professionals at critical points in their daily clinical journey.

Canada 93,900
United States 1,030,000
Latin America 968,000
Europe 1,300,000
Middle East and North Africa 832,000
Asia 1,808,000
Australia and New Zealand 128,000
Other 399,000

How we do it: our product categories

Medscape has been developing digital campaigns for almost 30 years, making us well suited to be your strategic campaign partner. In order to maximize reach and frequency, we carefully combine tactics into integrated programmes. We offer a broad range of solutions tailored to meet the needs of our members and clients from this perspective.


Brand Communications: The backbone of any brand strategy to ensure frequent and consistent communication.


Brand experiences: Engage your physician customers with a deep brand experience, telling your full brand story.


Exclusive experiences: Exclusively integrate your Brand within Medscape’s award-winning interactive editorial content.


Content creation: Engaging with leading KOLs to create multichannel educational content on behalf of healthcare companies.

See how we've helped other companies

Custom Launch Campaign Drives Strong Behaviour Change

Using Gamification to Engage Physicians With Your Brand

Driving growth in a crowded market

What our clients say about working with Medscape

I believe a strong partnership always yields the best results and working closely with [the Medscape] team delivers successful outcomes for all parties. WebMD always has their finger on the pulse of the market, keen for innovation and ultimately working together to give our clients high quality engagement and content. Look forward to continuing this relationship in 2023”].

Four Health Media

Great results with the campaign, great project management and brilliant support.


Great team, solid content, good measurement capabilities.


Great response, easy collaboration, accurate deliverables. We would like to continue partnering with Medscape in the future.


[Medscape] was amazing at creating a tailored campaign for everything we need for our product. We have very different segments to cover and it was great to be able to effectively communicate with all of them with our media campaigns within our planned budget.


Want to talk to us about your challenges?

Contact us today to find out how we can help you to engage healthcare professionals worldwide to achieve your objectives and inspire clinical behaviour change.


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