The mission of any pharmaceutical company (and ours) is clear: improve patient outcomes. This core goal relies heavily on effectively influencing HCP clinical behaviour and driving critical disease education. The question is, are your current communication strategies working as effectively as they could?
In today’s landscape, which is marked by physician time poverty and an overwhelming deluge of online information, making your messages land with traditional methods is simply no longer viable. The status quo is being challenged – and if you’re not transforming your approach as many pioneering pharma companies already are, you risk being left behind. Discover the blueprint that those pharma companies are applying in our webinar.
Why Traditional Methods are Failing to Connect
We know that modern HCPs have diverse communication preferences, digital fluency, and learning styles. A one-size-fits-all approach is no longer enough. We’ve categorised the challenges we’re facing into four:
- The Time Poverty Crisis: How do you ensure your message is found when a physician’s schedule is busy and the volume of online information needed to stay up-to-date is too vast.
- The Preference Paradox: Personalisation in format, channel, and content is no longer a luxury; it’s an absolute necessity for effective absorption.
- The Reach Challenge: Consistently engaging the “hardest-to-reach” HCPs, particularly in niche or previously inaccessible digital environments, is becoming tougher.
- The Quest for Trust: HCPs are constantly searching for credible, unbiased, and clinically relevant information. If your platform isn’t seen as trustworthy, you won’t get their attention.
The Solution: An Integrated Omnichannel Blueprint
To move the needle and drive a real-world impact, we need a bold re-evaluation and transformation. This is where an integrated, compliance-aware omnichannel blueprint comes in.
On Thursday 20th November at 2:00 PM GMT, we are partnering with CMI Media Group and Four for a crucial webinar hosted by PharmaPhorum. We will share our insights on how to formulate and execute a strategy that:
- Utilises Advanced Segmentation: Move beyond basic targeting by truly understanding your audience’s communication preferences.
- Leverages Technology: Harness the power of the latest technologies such as identity-based activation to ensure the most precise and correct information is delivered to each HCP at the best possible time.
- Integrates Seamlessly: Learn how to connect digital engagement metrics to your business objectives and patient goals, all while operating within strict compliance frameworks.
Don’t let outdated communication practices hold back your core mission. It’s time to equip yourself with the strategy that can engage your target HCPs and drive measurable change.
Ready to transform your HCP engagement?
Meet the participants:
Medscape:
Liisa Caliendo – Senior Vice President of Global Product and Marketing
Liisa Caliendo is a highly accomplished marketing and communications leader with over 15 years of experience in global product and marketing roles. She is currently the Senior Vice President of Global Product and Marketing at Medscape, where for the past 12 years she has successfully built a US and global team and strategy to lead digital innovation in the healthcare space across commercial and medical affairs divisions. Liisa holds a Master of Public Health in Epidemiology, and prior to joining Medscape she was selected for a fellowship at the CDC, led data product creation at Elekta (an oncology EMR and medical device company), and worked as a consultant at IQVIA.
Michael Brandreth – Senior Vice President of Global Sales
Michael started his career with the Financial Times Group as a market and media analyst, before spending over a decade working for advertising agencies helping create several award-winning digital campaigns.
Spotting an opportunity to put his communication planning skills and experience to use in a completely different industry sector, he moved into healthcare publishing and spent a number of years at M3. In 2015, he joined WebMD/Medscape, where he now heads up the Global Commercial & Medical Affairs team. Michael works closely with healthcare organisations to drive real, measurable changes in clinical practice through a mix of promotional and educational programmes.
CMI Media Group:
Justin Freid – Chief Media & Innovation Officer, CMI Media Group
Justin works at the intersection of people, technology and data to fuel growth. During his tenure at CMI, he has been instrumental in the growth of the company’s award-winning media capabilities and guides the evolution of the agency’s services across the globe. By keeping a pulse on consumer behavior and advancements in technology, he readies the agency to take advantage of the ever-changing landscape.
Prior to joining CMI Media Group, Justin held positions at various SaaS tech start-ups and performance focused advertising agencies. Justin is widely recognized for this thought leadership, and has been honored as a MM+M 40 Under 40, PharmaVOICE 100 and PM360 ELITE.
Four:
Kelly Smith – Chief Executive, Health
Kelly is chief executive of our health sector services and has 20 years’ experience leading teams and driving innovation. She is a leading healthcare strategist in developing UK and global integrated healthcare professional and patient-centric campaigns. Kelly has continued to push the boundaries by creating cutting edge and outcome driven routes for pharmaceutical companies, government agencies, wellbeing brands and charities.
