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The days of relying on a single engagement channel are gone. As healthcare professionals (HCPs) modernise how they consume medical information, pharmaceutical companies must evolve or risk being left behind.
This insightful article, published by Pharma in Focus with expert data and commentary from our 2025 global insights survey dives into exploring how cardiology specialists prefer to receive news, updates and clinical data. The findings reveal a dramatic shift: while traditional sales reps face declining preference as a primary information channel, they still maintain a vital, integrated role in influencing clinical behaviour when paired with the right digital touchpoints.
What You Will Discover in This Article:
The data-driven roadmap to HCP trust: Learn exactly how cardiologists rank the influence of MSLs, digital content formats, and independent websites over traditional sales reps.
“An aligned messaging campaign across independent medical websites, pharma rep visits, and pharma’s own individual channels can complement each other, forming an integrated campaign with multiple touchpoints.” – Michael Kirby, Country Director Australia and New Zealand, Medscape.
Ready to unlock the full data?
Don’t rely on fragmented strategies. Learn how to optimise your HCP engagement and align your messaging with actual physician behavior.
Fill out the form to download the full article.
