Thought leadership

In the world of Medical Affairs, today's hybrid engagement environment has created new methods of communication between biopharma companies and practitioners to enhance engagement. In a recent interview, Christine Hoffman,...

November 2024 Measuring outcomes has emerged as a best practice in ensuring that medical education delivers meaningful impact and aligns with key healthcare objectives. Caroline Phillips Vice President Medscape Global...

14 October 2024 Examining how thoughtful strategies for extending the reach and engagement of publications can drive lasting impact. Solli 14 October 2024 DOWNLOAD PDF Back to news and insights

Jan-June 2024 A case study article about the 2023 award-winning Transatlantic Exchanges programme with L'Institut Servier published in Communiqué magazine. Communiqué Volume 53 January-June 2024 DOWNLOAD PDF Back to news...

Jan-June 2024 The challenge in measuring the impact of Medical Affairs is not a lack of data, but rather of analytics that Affairs is not a lack of data, but...

February 2024 Explore how Medscape shapes pharmaceutical innovation through Medical Affairs, offering trusted insights and an omnichannel approach for healthcare professionals. Life Sciences Review February 2024 with Christina L. Hoffman,...

With the whole of pharma in various states of 'hybridisation', how can MSLs be supported to deliver personal service across physical and virtual engagements? Reuters Events Pharma, December 2021 with...

COVID-19 has kept Medical Science Liaisons grounded for more than a year. In response, they’ve been busy mastering the art of the digital connection to continue delivering crucial scientific information...

The serendipitous nature of face-to-face peer interactions is hard to recreate in digital contexts but a focus on small, two-way interactions can yield fruitful peer-to-peer engagement online. Reuters Events Pharma...

Physicians’ increasingly digital-first consumption of disease state education offers pharma a way to understand their needs more deeply and so find better ways to serve them. Reuters Events Pharma, May...