Artificial Intelligence or Artificial Irrelevance – What Pharma must do to keep up.

Catch up on our panel discussion from NEXT Pharma, Dubrovnik 2026

Scroll down to view the video and fill out the form for more information.

Missed out on our talk “Artificial Intelligence or Artificial Irrelevance – What Pharma must do to keep up.” at NEXT Dubrovnik in May? 

Catch up below on the brilliant conversations. It’s essential viewing for anyone interested in the rapid intersection of artificial intelligence and modern medicine, particularly how these technologies address the overwhelming pace of change in clinical knowledge which now doubles every 73 days. 

The current state-of-affairs makes AI tools indispensable for managing patient consultations and accessing real-time, evidence-based guidelines. 

The panel also addresses critical concerns regarding trust and safety, highlighting the dangers of “hallucinations” in generic AI models, such as the fabrication of medical conditions, and how specialist platforms such as Medscape have developed vetted, peer-reviewed alternatives to ensure clinician and patient safety. 

Furthermore, the discussion explores the future of health equity and innovation and illustrates how AI-powered engines can deliver life-saving educational information to physicians 60% faster than traditional methods.

View below and fill out the form to learn more about Medscape AI and how we’re leading the way for HCPs, and Pharma, with integrating AI into an HCPs workflow and pharma communication strategies. 

Expert panel:

Richard Cassidy, SVP, Rx+ Business Accelerator at Astellas

Liisa Caliendo, Senior Vice President Marketing and Product Experience at Medscape

Kevin Fernando, Portfolio GP at NHS

Thank you to NEXT for such a brilliant event!