With the whole of pharma in various states of 'hybridisation', how can MSLs be supported to deliver personal service across physical and virtual engagements? Reuters Events Pharma, December 2021 with…
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COVID-19 has kept Medical Science Liaisons grounded for more than a year. In response, they’ve been busy mastering the art of the digital connection to continue delivering crucial scientific information…
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The serendipitous nature of face-to-face peer interactions is hard to recreate in digital contexts but a focus on small, two-way interactions can yield fruitful peer-to-peer engagement online. Reuters Events Pharma…
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Physicians’ increasingly digital-first consumption of disease state education offers pharma a way to understand their needs more deeply and so find better ways to serve them. Reuters Events Pharma, May…
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