The integration of robust data analysis is fundamentally transforming how medical education is delivered and measured. As healthcare professionals face increasingly complex demands, their training must evolve beyond traditional models.…
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In the world of Medical Affairs, today's hybrid engagement environment has created new methods of communication between biopharma companies and practitioners to enhance engagement. In a recent interview, Christine Hoffman,…
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November 2024 Measuring outcomes has emerged as a best practice in ensuring that medical education delivers meaningful impact and aligns with key healthcare objectives. Caroline Phillips Vice President Medscape Global…
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14 October 2024 Examining how thoughtful strategies for extending the reach and engagement of publications can drive lasting impact. Solli 14 October 2024
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Jan-June 2024 A case study article about the 2023 award-winning Transatlantic Exchanges programme with L'Institut Servier published in Communiqué magazine. Communiqué Volume 53 January-June 2024
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Jan-June 2024 The challenge in measuring the impact of Medical Affairs is not a lack of data, but rather of analytics that Affairs is not a lack of data, but…
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February 2024 Explore how Medscape shapes pharmaceutical innovation through Medical Affairs, offering trusted insights and an omnichannel approach for healthcare professionals. Life Sciences Review February 2024 with Christina L. Hoffman,…
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With the whole of pharma in various states of 'hybridisation', how can MSLs be supported to deliver personal service across physical and virtual engagements? Reuters Events Pharma, December 2021 with…
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COVID-19 has kept Medical Science Liaisons grounded for more than a year. In response, they’ve been busy mastering the art of the digital connection to continue delivering crucial scientific information…
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The serendipitous nature of face-to-face peer interactions is hard to recreate in digital contexts but a focus on small, two-way interactions can yield fruitful peer-to-peer engagement online. Reuters Events Pharma…
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