Products and solutions
Delivering impactful communication programmes to meet your needs at any stage of the product life cycle.
PROVEN CAMPAIGN FRAMEWORK
Medscape Understands What Drives Impact
Our expertise lies in creating effective communication campaigns that deliver positive results. We work closely with you to understand your priorities and use our in-depth knowledge of proven tactics to develop your customised plan.
We developed Medscape’s Brand Impact Formula to help campaigns at any stage of the product lifecycle succeed. By using our Brand Impact Formula, campaigns can increase effectiveness and attitudinal intent to prescribe.
How we do it: our product categories
Medscape has been developing digital campaigns for almost 30 years, making us well suited to be your strategic campaign partner. In order to maximize reach and frequency, we carefully combine tactics into integrated programmes. We offer a broad range of solutions tailored to meet the needs of our members and clients from this perspective.
Brand Communications: The backbone of any brand strategy to ensure frequent and consistent communication.
Immersive
Brand experiences: Engage your physician customers with a deep brand experience, telling your full brand story.
Exclusive
Exclusive experiences: Exclusively integrate your Brand within Medscape’s award-winning interactive editorial content.
Create
Content creation: Engaging with leading KOLs to create multichannel educational content on behalf of healthcare companies.
What could be included
Branded and unbranded promotion
World’s largest CME provider
Independent KOL content creation
Data insights
Intelligent targeting capabilities
Medscape Machine Learning
Tailored content creation
Guaranteed programme engagement
Omnichannel Services
We help you connect with your target audience at the perfect moment using various channels. With the power of data-driven techniques, we can optimize your approach and offer valuable insights to foster genuine engagement.
Targeting and segmentation
Through our innovative machine learning engine we can help you to target the most appropriate audience for your campaigns. Decide on your audience by geography, specialty or years of experience and/or by content preferences and past engagement with previous campaigns. We can work with you to ensure your messages land to the audience best suited to receive them. Additionally, our new programmatic solution, Medscape Extend powered by PulsePoint, expands your reach beyond the Medscape Digital Ecosystem, connecting you with verified HCPs across the internet.
Journey-based programmes
By using Medscape’s ICP platform we can align the right message to the right physician or HCP at the right time. By using triggered messaging to HCPs within a custom journey they are exposed to the most relevant brand messages to them.
Tailored content creation
Need help with your content strategy for your own website? Medscape can help with that too. Medscape’s Content Lab provides tailored content strategy support based on real-world insight to ensure you deliver the ideal content mix to drive engagement. From longform articles to video and interactive point of care tools, we can work with you to provide a steady stream of high quality content for your brand site.
Introducing a brand new level of partnership with Medscape Outcomes
At Medscape we are so confident in our ability to deliver positive educational and promotional impact that we are increasingly partnering with the industry with a performance-based model called Medscape Outcomes.
Our commitment is unique and designed to give our pharma clients a new level of certainty.
See how we've helped other companies
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Custom Launch Campaign Drives Strong Behaviour Change
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Driving growth in a crowded market
Want to talk to us about your challenges?
Contact us today to find out how we can help you to engage healthcare professionals worldwide to achieve your objectives and inspire clinical behaviour change.
