Custom Launch Campaign Drives Strong Behaviour Change
Case Study
Positive Shifts For Familiarity, Perception And Increased Intent To Prescribe
- Prepare the market for launch with unbranded pre-launch campaign
- At launch, switch to branded product campaign to drive maximum SOV and rapid awareness
- Drive understanding of key messages around safety, efficacy and dosing regime
Target Audience
Neurologists across three major regions including Europe, Australia and New Zealand
The Multi-channel Campaign Outline
- Exclusive Editorial Destinations:
- Condition Roadblock
- Medscape TV
Performance Highlights
2.5
Brand touchpoints
20k
Brand engagements
250
hours spent with Brand
4K
clicks to the Brand website
Immersive Tactics
Infosite
Virtual Conference Booth
Key Behaviour Measures
Strong behaviour change Across all Key Metrics
Strong Behaviour Change Across All Key Metrics
+21% expected increase in RX Volume
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