Using Gamification to Engage Physicians With Your Brand
Case Study
Identify Knowledge Gaps Among Physicians in Key Markets
- Implement quick to market tactic to maximise reach and engagement with brand messaging
- Leverage two quizzes in related conditions to identify knowledge gaps around diagnosis and management among brand’s target audience
- Gain deep insights within key markets to further evolve brand messaging
Target Audience
Ophthalmologists and content consumers of Exudative ARMD content on Medscape
Across Europe (excluding UK)
The Multi-channel Campaign Outline
- Physicians tested and expanded their knowledge through interactive quiz format with integrated clinical explanations.
- Quiz offered exclusive brand placements alongside the quiz to build connectivity between quiz content and brand assets as part of a launch strategy.
- Insights from the quiz were utilised to identify knowledge gaps and drive future brand messaging strategy.
- Further engagement with triggered emails sent to quiz participants.
Campaign Impact
Results across two fast fives quizzes within a single campaign
2603
total visits
7
spent on average per physician
4
# of questions answered
14,891
total minutes spent
81%
average open rate (follow-up email)
7%
average click through rate
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