In the ever-evolving landscape of healthcare marketing, reaching healthcare professionals with targeted and relevant content is crucial. One powerful tool in global healthcare marketers’ arsenal is engagement on endemic networks like Medscape. Now we can go a step further to close the loop on that customer journey.
By harnessing 1st party audience data from Medscape’s Global HCP Network and leveraging programmatic technology from PulsePoint (a marketing technology company and part of WebMD Health Corp.) marketers can effectively identify, reach, and re-engage their target audience across the entire internet.
MEDSCAPE EXTEND powered by PulsePoint offers:
- Increased Scale, Reach and Frequency: Active and named opt-in consent to reach and engage verified HCP members off Medscape
- Precision Targeting: Enhanced signals from Medscape 1st party HCP profiles combined with PulsePoint contextual data.
- Regulatory Peace of Mind: Adheres to GDPR standards with confidence, thanks to Medscape’s rigorous publisher consent and verification processes, ensuring compliant data use.
- Connectivity: Coordinated access to both premium Medscape inventory and opportunity to engage HCPs throughout their journey across the Internet.
Connect with Verified HCPs Anywhere, Everywhere
