The integration of robust data analysis is fundamentally transforming how medical education is delivered and measured. As healthcare professionals face increasingly complex demands, their training must evolve beyond traditional models.…
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Challenging the Status Quo in HCP Omnichannel Communications The Preference Paradox: Is Your Pharma Content Failing to Reach Time-Poor HCPs? In an increasingly competitive and noisy digital healthcare landscape, a…
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The mission of any pharmaceutical company (and ours) is clear: improve patient outcomes. This core goal relies heavily on effectively influencing HCP clinical behaviour and driving critical disease education. The…
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In today's fast-paced digital world, engaging healthcare professionals (HCPs) demands more than just traditional methods. Physicians, like all of us, lead multi-faceted lives and spend a significant amount of time…
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In today's digital world, connecting with physicians beyond traditional channels is crucial. While you've likely got a strategy for reaching them on professional medical sites, there's a vast, untapped opportunity:…
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AI is transforming healthcare, from drug discovery to supply chains. Its potential for efficiency and insights is undeniable. But when it comes to effectively communicating with Healthcare Professionals (HCPs), is…
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LONDON, June 24, 2025 /PRNewswire/ -- Medscape, a leading provider of medical news, education, and resources for healthcare professionals, is proud to announce the establishment of a dedicated sales presence…
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We are thrilled to announce our company's outstanding Net Promoter Score (NPS) results for 2024. Our score of 74 is a testament to our unwavering commitment to delivering exceptional customer…
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18 May 2023At this year's NEXT Pharma Summit in Dubrovnik, Liisa Caliendo, Vice President of Global Product and Marketing, delivered an insightful session: "Harnessing innovation in healthcare marketing technology to…
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