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18 May 2023

At this year’s NEXT Pharma Summit in Dubrovnik, Liisa Caliendo, Vice President of Global Product and Marketing, delivered an insightful session: “Harnessing innovation in healthcare marketing technology to inspire clinical behaviour change.” The presentation shed light on the power of marketing strategies to educate and mobilise HCPs for clinical behaviour change.

If you’re eager to stay at the forefront of healthcare marketing innovation, don’t miss out on the valuable insights shared during this session. Discover how AI and real-time HCP digital behaviour can drive timely engagement, and inspire action, while considering the customer journey beyond pharma-owned channels for a truly effective omnichannel strategy.

Want to talk to us about your challenges?

Contact us today to find out how we can help you to engage healthcare professionals worldwide to achieve your objectives and inspire clinical behaviour change.

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