18 May 2023At this year's NEXT Pharma Summit in Dubrovnik, Liisa Caliendo, Vice President of Global Product and Marketing, delivered an insightful session: "Harnessing innovation in healthcare marketing technology to…
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Article featured on Fierce Pharma. Sponsored by CMI MEDIA GROUP April 17, 2023 A change is coming to how European healthcare professionals want to engage with medical content. Medical journals…
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With the whole of pharma in various states of 'hybridisation', how can MSLs be supported to deliver personal service across physical and virtual engagements? Reuters Events Pharma, December 2021 with…
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COVID-19 has kept Medical Science Liaisons grounded for more than a year. In response, they’ve been busy mastering the art of the digital connection to continue delivering crucial scientific information…
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The serendipitous nature of face-to-face peer interactions is hard to recreate in digital contexts but a focus on small, two-way interactions can yield fruitful peer-to-peer engagement online. Reuters Events Pharma…
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New York, NY, May 7, 2021: With pharmaceutical and biotechnology Medical Affairs teams now seen as key strategic partners in ensuring the introduction of new treatments into clinical practice, Medscape…
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Physicians’ increasingly digital-first consumption of disease state education offers pharma a way to understand their needs more deeply and so find better ways to serve them. Reuters Events Pharma, May…
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