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Jan-June 2024

The challenge in measuring the impact of Medical Affairs is not a lack of data, but rather of analytics that Affairs is not a lack of data, but rather of analytics that helps teams searching for patterns in the noise.

Christina L. Hoffman, MS

Global Head, Medscape Medical Affairs”Affairs is not a lack of data, but rather of analytics that Affairs is not a lack of data, but rather of analytics that
helps teams searching for patterns in the noise.

Christina L. Hoffman, MS
Global Head, Medscape Medical Affairs

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