In the world of Medical Affairs, today's hybrid engagement environment has created new methods of communication between biopharma companies and practitioners to enhance engagement. In a recent interview, Christine Hoffman,…
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At Medscape, we’re not just envisioning the future of medicine. We’re building it — together with the world’s healthcare professionals. With AI-powered tools, like AI Scribe and AI Search, Medscape…
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Revolutionising HCP Engagement: Discover the Power of Medscape Extend for Pharmaceutical Advertising
What are your thoughts on programmatic advertising in pharmaceutical marketing? Hear from Matthew Durham, VP Global Media, CMI Media Group, and Sam Bradford-Smith, Executive Director Medscape Global as they delve…
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LONDON, Medscape, the leading provider of healthcare information globally, has launched Affinity™, a new proprietary insights platform to analyse the behavioural patterns of its registered healthcare professional members. Affinity™ offers…
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Jan-June 2024 A case study article about the 2023 award-winning Transatlantic Exchanges programme with L'Institut Servier published in Communiqué magazine. Communiqué Volume 53 January-June 2024
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Jan-June 2024 The challenge in measuring the impact of Medical Affairs is not a lack of data, but rather of analytics that Affairs is not a lack of data, but…
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In the sometimes complex landscape of HCP marketing in the European Union (EU), Canada, and the UK, reaching healthcare professionals online with targeted and relevant content is crucial to inspiring…
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February 2024 Explore how Medscape shapes pharmaceutical innovation through Medical Affairs, offering trusted insights and an omnichannel approach for healthcare professionals. Life Sciences Review February 2024 with Christina L. Hoffman,…
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Medscape Extend powered by PulsePoint Gives Health Marketers Expanded Access to Medscape Authenticated Healthcare Professionals LONDON, — Medscape, a leading healthcare information platform, and PulsePoint, a marketing technology company, have…
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NEW YORK, 28th June 2023 — Medscape, a part of the WebMD Health Network, and a global leader in health information services for physicians, other healthcare professionals and consumers, has…
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