Optimum Program Design to Drive Maximum Impact
Resource Type
- Position Brand as the leader in Type 2 Diabetes [T2D]
- Expose physicians with Disease Awareness and Brand messaging while they are engaged with T2D articles
- Integrated campaign approach to drive maximum reach and frequency
- Full measurement framework to gauge future intent to prescribe and the Return on Campaign [ROC] spend
Target Audience
Diabetologists, Endocrinologists, and Primary Care Physicians who have consumed T2D content in 15 key European markets and Canada
The Multi-channel Campaign Outline
Foundational Tactics:
- Condition Article Exclusivity
- BrandAlert360
- Content Consumption Media
- Conference Package
Exclusive Editorial Destinations:
- Fast Five Quiz
- ReCAP
Performance Highlights
2.5
Brand touchpoints
20k
Brand engagements
250
hours spent with Brand
4K
clicks to the Brand website
Key Behaviour Measures
Strong behaviour change Across all Key Metrics
21%
expected increase in RX Volume
50%
average life in message association
18%
brand familiarity lift
31%
ad awareness lift
90%
of physicians likely to consider Brand content on Medscape during patient consultation
79%
of physicians indicated that Brand content on Medscape had an impact on their understanding of Brand as a treatment option
Want to talk to us about your challenges?
Contact us today to find out how we can help you to engage healthcare professionals worldwide to achieve your objectives and inspire clinical behaviour change.
