Medscape Contextual Moments: Own the Conversation when it Matters Most

Align your messaging with relevant trusted clinical content HCPs rely on in their daily practice so you're present when they're already engaged with your therapeutic area.

Medscape Contextual Moments

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Be Present When It Truly Counts

You’ve heard that “Content is King,” but what about the context of that content? True impact occurs when the right message meets the right clinical moment. Medscape Contextual Moments is an exclusive suite of integrated placements and interactive units that aligns your brand to the page’s purpose and the clinician’s mindset.

By placing your brand alongside the independent, award-winning editorial content that our members, your target HCPs, rely on, your messaging belongs, and is ready and relevant at the point of learning and decision-making.

Why Context Matters: Mindset Drives Action

When an ad “belongs” to the content being viewed, it feels easier to process and becomes more memorable helping to influence clinicians in their next clinical behaviour.

Higher Attention: 67% of consumers are more likely to pay attention to an ad if it is relevant to the content they are looking at.
Driven by Relevance: 44% of consumers have tried a new brand specifically because they were served a contextually relevant ad.

Immersive Formats Built To Complement Clinical Workflows

We offer a variety of interactive, deep-dive formats designed to pull HCPs into high-value topics, significantly boosting time spent with your message.

Exclusive Visibility Made Simple

Securing a Contextual Moment distinguishes your brand in a crowded therapeutic area.

100% Share of Voice: Gain exclusive ownership of advertising placements on targeted editorial pages, blocking competitor noise.
Streamlined Implementation: Minimise your internal lift by repurposing existing banners and assets.
Fast to Market: Launch simple formats in as little as two months, or conference-aligned video summaries in approximately three weeks.

Reach doctors when it matters most with Medscape Contextual Moments.

Medscape's Ecosystem in Numbers

1

network of websites for physicians worldwide (Clarivate: Taking the Pulse® 2022)

33

specialties are covered by Medscape and it’s members

195

countries have HCPs as part of the Medscape membership represented within the network

The Medscape Digital Ecosystem

The Network's Benefits

Engage physicians at local and global level

Execute once and distribute in multiple locations for consistency

Single sign on for ease for physicians

Target the most engaged HCPs

What our clients say about working with Medscape

“

I believe a strong partnership always yields the best results and working closely with [the Medscape] team delivers successful outcomes for all parties. WebMD always has their finger on the pulse of the market, keen for innovation and ultimately working together to give our clients high quality engagement and content. Look forward to continuing this relationship in 2023”].
Four Health Media

“

Great results with the campaign, great project management and brilliant support.
Sandoz

“

Great team, solid content, good measurement capabilities.
Novavax

“

Great response, easy collaboration, accurate deliverables. We would like to continue partnering with Medscape in the future.
Anonymous

“

[Medscape] was amazing at creating a tailored campaign for everything we need for our product. We have very different segments to cover and it was great to be able to effectively communicate with all of them with our media campaigns within our planned budget.
Sandoz

Medscape Contextual Moments: Own the Conversation when it Matters Most