How Medscape can Increase Engagement with Australian HCPs?

Pharmaceutical marketers are looking for effective solutions to improve engagement with their healthcare professional (HCP) target audience to drive brand awareness and disease education. Meeting the HCP where they are, and understanding HCP behavior and how they engage with different types of content is essential to developing a personalized approach that is adapted to each healthcare professional’s needs.

Since doctors prefer personalized communications, it has never been more important for pharma to have insight into how and when their target customers engage with content. Ensuring brand messages are effectively delivered and engaged with is a key challenge.

When Australian HCPs look for medical innovations and developments, they have chosen Medscape as their trusted destination. In our Global Insights Survey, 86% of Australian physicians, who responded, access Medscape on a daily or weekly basis and 76% indicated that independent physician websites have an impact or significant impact on their clinical practice.  

For 30 years, Medscape has been a trusted resource for all HCPs to support their daily practice and continuous learning. Medscape provides high-quality medical news and educational resources across a broad range of specialties, reflecting the latest global, regional and local developments to support physicians and healthcare professionals in delivering best practice for their patients. 

Your verified target audience is on Medscape on a regular basis, and we have deep insight into their information needs and content preferences. Working with Medscape enables you to gain an understanding of: 

• the current hot topics for your target audience 
• how they like to engage with content
• the best format to deliver your content to impact on patient care.

Based on our understanding of how HCPs engage with content, Medscape offers solutions that provide an omnichannel experience and personalized engagement to connect with your target audience, delivering your messages at critical decision-making moments to drive brand awareness and usage. 

Australia has always been an important market to Medscape and opening up an office in the country marks an exciting chapter in its mission to support healthcare professionals worldwide by providing reliable, relevant, and impactful medical information and resources to improve wellbeing and health outcomes.

To discuss insights for your target customers, contact us.