Celebrating One Year of Medscape Extend: Revolutionising HCP Engagement

In today’s fast-paced digital world, engaging healthcare professionals (HCPs) demands more than just traditional methods. Physicians, like all of us, lead multi-faceted lives and spend a significant amount of time online. They don’t just consume medical content; they browse the news, explore their hobbies, and engage with a wide range of topics across the internet.

For the past year, Medscape Extend has been successfully navigating this complex landscape, proving to be the missing piece for a truly complete omnichannel strategy.

Crossover Moments: Connecting Beyond the Clinic

We know that HCPs research new treatments AND catch up on industry news AND browse their personal interests, not OR. Medscape Extend was built to address these moments. Our proprietary unique, identity-based activation extends your messaging compliantly to physicians beyond medical platforms, creating powerful “crossover moments” that follow the HCP as they move from researching a new treatment protocol to exploring their personal hobbies.

This capability is unprecedented in the industry enabling your brand’s story to continue from the trusted Medscape ecosystem to wherever HCPs are online, offering an incredible opportunity to stay top-of-mind in a way that’s both compliant and effective.

Proven Success, Measurable Impact

The results from our first year speak for themselves. Since last year, Medscape has launched over 126 Extend campaigns in 44 countries, delivering over 63 million impressions, and geofenced 18 medical congresses. This demonstrates the solution’s scalable value for pharmaceutical companies looking to reach a global audience.

But we don’t just stop at impressions. Our approach goes beyond simple metrics to evaluate the behavioural impact on HCPs. By understanding how our campaigns influence their actions, we help our partners make more informed decisions that ultimately lead to improved patient outcomes.

We’ve had the privilege of partnering with some of the industry’s most pioneering pharmaceutical companies, helping them achieve true omnichannel engagement with our HCP members. By integrating Medscape Extend into both their branded and unbranded strategies, these companies have been able to build meaningful, lasting connections.

Are you ready to transform your physician engagement strategy? Let’s work together to drive meaningful connections for a healthier tomorrow.