Medscape https://www.medscapeglobal.com/ Thu, 11 Dec 2025 15:30:29 +0000 en-US hourly 1 https://www.medscapeglobal.com/wp-content/uploads/2022/12/cropped-Favicon-32x32.png Medscape https://www.medscapeglobal.com/ 32 32 Three Ways Data is Reinventing Medical Education https://www.medscapeglobal.com/three-ways-data-is-reinventing-medical-education/ Thu, 11 Dec 2025 15:30:29 +0000 https://www.medscapeglobal.com/?p=2304 The post Three Ways Data is Reinventing Medical Education appeared first on Medscape.

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The integration of robust data analysis is fundamentally transforming how medical education is delivered and measured. As healthcare professionals face increasingly complex demands, their training must evolve beyond traditional models.

This article, featured in Life Science Review magazine, examines the critical role of data in modernising medical learning. It details three strategic shifts, focusing on how data can personalise educational pathways, effectively integrate real-world evidence into curriculum design, and provide new metrics for assessing and improving physician competency. Understanding these changes is crucial for leaders in medical affairs and education seeking to future-proof their training programmes.

Read the full article in Life Science Review magazine via the form below.

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]]> Catch Up on our Webinar: Is the industry still relying on traditional methods that no longer cut through? https://www.medscapeglobal.com/catch-up-on-our-webinar-is-the-industry-still-relying-on-traditional-methods-that-no-longer-cut-through/ Thu, 20 Nov 2025 17:14:55 +0000 https://www.medscapeglobal.com/?p=2294 The post Catch Up on our Webinar: Is the industry still relying on traditional methods that no longer cut through? appeared first on Medscape.

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Challenging the Status Quo in HCP Omnichannel Communications

The Preference Paradox: Is Your Pharma Content Failing to Reach Time-Poor HCPs?

In an increasingly competitive and noisy digital healthcare landscape, a pharma company’s core mission, improving patient outcomes,is directly linked to its ability to influence HCP clinical behaviour. Yet, reaching busy clinicians with the right message at the right time is harder than ever before.

Is the industry still relying on traditional methods that no longer cut through?

In our recent webinar, ‘How to meet your Physicians where they are online – Challenging the Status Quo in HCP Omnichannel Communications’, a panel of global experts challenged conventional wisdom, dissecting the key communication failures and the necessity of a bold strategic re-evaluation.

The discussion featured:

  • Liisa Caliendo, Senior Vice President of Global Product and Marketing at Medscape.
  • Michael Brandreth, Senior Vice President of Global Sales at Medscape.
  • Justin Freid, Chief Media & Innovation Officer at CMI Media Group.
  • Kelly Smith, Chief Executive of Health at Four.

Here are the most pressing challenges facing the pharmaceutical industry today and how our experts frame the problem:

1. The Omnichannel Identity Crisis

The term ‘omnichannel’ has become so ubiquitous that some argue it is nearing a “redundant description”. While it implies a seamless, integrated approach, many products or offerings misuse the term, sometimes calling a mere two-channel approach ‘omni’ and thereby diluting its true meaning.

The challenge: How do we move away from a “shopping list of different channels” and towards a model that genuinely centres on where HCPs are choosing to spend their time? And, in a globally restricted environment, what capabilities must the industry evolve and improve to drive better integration and orchestrated experiences?

2. The Time Poverty and Digital Noise Crisis

HCPs operate under overwhelming schedules and demanding clinical environments. This, combined with a deluge of content released online, creates a severe “time poverty crisis” that makes it extremely challenging for physicians to find the information they need.

The challenge: If physicians are inundated, especially from the industry’s historical over-reliance on a ‘push’ model (e.g., Rep-sent emails), how can pharma ensure its critical information is actually absorbed? What communication preferences are being ignored, and how can we put the individual doctor back in the driving seat?

3. The Quest for Trust

The pharmaceutical industry’s mission to improve patient outcomes hinges on building and maintaining a trusting relationship with the HCP. However, pharma is often not viewed as an independent source of information, making the path to trust more difficult.

The challenge: In an era of content saturation, HCPs face a challenging search for credible, unbiased, and clinically relevant information. How can a brand ensure its messages are fair and balanced, and what role do third-party Sources of Authority play in bridging the trust gap, especially when the industry’s “Build Build Build” approach to consent is often seen as pharma-centric?

4. The Reach and Segmentation Hurdle

Effective strategies require advanced audience segmentation that takes into account factors beyond demographics, such as affinity, promotional sensitivity, and patient population. However, the temptation to over-segment can be a logistical trap.

The challenge: Where is the line between precise segmentation and creating an unrealistic content burden due to approval requirements? Furthermore, how do you consistently engage and attract the “hardest-to-reach” HCPs, those in previously inaccessible or highly specific digital environments?

The Way Forward: Practical Takeaways Await

This panel discussion went beyond framing the problems and provided actionable insights. The ultimate takeaway? Whether you’re in one channel or several, focus on ensuring your message is clear, succinct, and respectful of the doctor’s time—because the worst thing you can do is get in front of a doctor and give them information they don’t need.

To discover the practical solutions, frameworks, and technology blueprints shared by our experts from Medscape Extend, CMI Media Group, and Four, watch the recording of the webinar today.

Ready to transform your HCP engagement?

Meet the participants:

Medscape:
Liisa Caliendo – Senior Vice President of Global Product and Marketing
Liisa Caliendo is a highly accomplished marketing and communications leader with over 15 years of experience in global product and marketing roles. She is currently the Senior Vice President of Global Product and Marketing at Medscape, where for the past 12 years she has successfully built a US and global team and strategy to lead digital innovation in the healthcare space across commercial and medical affairs divisions. Liisa holds a Master of Public Health in Epidemiology, and prior to joining Medscape she was selected for a fellowship at the CDC, led data product creation at Elekta (an oncology EMR and medical device company), and worked as a consultant at IQVIA. 

Michael Brandreth – Senior Vice President of Global Sales
Michael started his career with the Financial Times Group as a market and media analyst, before spending over a decade working for advertising agencies helping create several award-winning digital campaigns.

Spotting an opportunity to put his communication planning skills and experience to use in a completely different industry sector, he moved into healthcare publishing and spent a number of years at M3. In 2015, he joined WebMD/Medscape, where he now heads up the Global Commercial & Medical Affairs team. Michael works closely with healthcare organisations to drive real, measurable changes in clinical practice through a mix of promotional and educational programmes.

CMI Media Group:
Justin Freid – Chief Media & Innovation Officer, CMI Media Group
Justin works at the intersection of people, technology and data to fuel growth. During his tenure at CMI, he has been instrumental in the growth of the company’s award-winning media capabilities and guides the evolution of the agency’s services across the globe. By keeping a pulse on consumer behavior and advancements in technology, he readies the agency to take advantage of the ever-changing landscape. 

Prior to joining CMI Media Group, Justin held positions at various SaaS tech start-ups and performance focused advertising agencies. Justin is widely recognized for this thought leadership, and has been honored as a MM+M 40 Under 40, PharmaVOICE 100 and PM360 ELITE.

Four:
Kelly Smith – Chief Executive, Health
Kelly is chief executive of our health sector services and has 20 years’ experience leading teams and driving innovation. She is a leading healthcare strategist in developing UK and global integrated healthcare professional and patient-centric campaigns. Kelly has continued to push the boundaries by creating cutting edge and outcome driven routes for pharmaceutical companies, government agencies, wellbeing brands and charities. 

The post Catch Up on our Webinar: Is the industry still relying on traditional methods that no longer cut through? appeared first on Medscape.

]]> Webinar: It’s Time to Challenge the Status Quo in HCP Omnichannel Communications https://www.medscapeglobal.com/webinar-its-time-to-challenge-the-status-quo-in-hcp-omnichannel-communications/ Wed, 29 Oct 2025 17:41:48 +0000 https://www.medscapeglobal.com/?p=2283 The post Webinar: It’s Time to Challenge the Status Quo in HCP Omnichannel Communications appeared first on Medscape.

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The mission of any pharmaceutical company (and ours)  is clear: improve patient outcomes. This core goal relies heavily on effectively influencing HCP clinical behaviour and driving critical disease education. The question is, are your current communication strategies working as effectively as they could?

In today’s landscape, which is marked by physician time poverty and an overwhelming deluge of online information, making your messages land with traditional methods is simply no longer viable. The status quo is being challenged – and if you’re not transforming your approach as many pioneering pharma companies already are, you risk being left behind. Discover the blueprint that those pharma companies are applying in our webinar.

Why Traditional Methods are Failing to Connect

We know that modern HCPs have diverse communication preferences, digital fluency, and learning styles. A one-size-fits-all approach is no longer enough. We’ve categorised the challenges we’re facing into four:

  1. The Time Poverty Crisis: How do you ensure your message is found when a physician’s schedule is busy and the volume of online information needed to stay up-to-date is too vast.
  2. The Preference Paradox: Personalisation in format, channel, and content is no longer a luxury; it’s an absolute necessity for effective absorption.
  3. The Reach Challenge: Consistently engaging the “hardest-to-reach” HCPs, particularly in niche or previously inaccessible digital environments, is becoming tougher.
  4. The Quest for Trust: HCPs are constantly searching for credible, unbiased, and clinically relevant information. If your platform isn’t seen as trustworthy, you won’t get their attention.
Register and unlock your blueprint to success

The Solution: An Integrated Omnichannel Blueprint

To move the needle and drive a real-world impact, we need a bold re-evaluation and transformation. This is where an integrated, compliance-aware omnichannel blueprint comes in.

On Thursday 20th November at 2:00 PM GMT, we are partnering with CMI Media Group and Four for a crucial webinar hosted by PharmaPhorum. We will share our insights on how to formulate and execute a strategy that:

  • Utilises Advanced Segmentation: Move beyond basic targeting by truly understanding your audience’s communication preferences.
  • Leverages Technology: Harness the power of the latest technologies such as identity-based activation to ensure the most precise and correct information is delivered to each HCP at the best possible time.
  • Integrates Seamlessly: Learn how to connect digital engagement metrics to your business objectives and patient goals, all while operating within strict compliance frameworks.

Don’t let outdated communication practices hold back your core mission. It’s time to equip yourself with the strategy that can engage your target HCPs and drive measurable change.

Ready to transform your HCP engagement?

Meet the participants:

Medscape:
Liisa Caliendo – Senior Vice President of Global Product and Marketing
Liisa Caliendo is a highly accomplished marketing and communications leader with over 15 years of experience in global product and marketing roles. She is currently the Senior Vice President of Global Product and Marketing at Medscape, where for the past 12 years she has successfully built a US and global team and strategy to lead digital innovation in the healthcare space across commercial and medical affairs divisions. Liisa holds a Master of Public Health in Epidemiology, and prior to joining Medscape she was selected for a fellowship at the CDC, led data product creation at Elekta (an oncology EMR and medical device company), and worked as a consultant at IQVIA. 

Michael Brandreth – Senior Vice President of Global Sales
Michael started his career with the Financial Times Group as a market and media analyst, before spending over a decade working for advertising agencies helping create several award-winning digital campaigns.

Spotting an opportunity to put his communication planning skills and experience to use in a completely different industry sector, he moved into healthcare publishing and spent a number of years at M3. In 2015, he joined WebMD/Medscape, where he now heads up the Global Commercial & Medical Affairs team. Michael works closely with healthcare organisations to drive real, measurable changes in clinical practice through a mix of promotional and educational programmes.

CMI Media Group:
Justin Freid – Chief Media & Innovation Officer, CMI Media Group
Justin works at the intersection of people, technology and data to fuel growth. During his tenure at CMI, he has been instrumental in the growth of the company’s award-winning media capabilities and guides the evolution of the agency’s services across the globe. By keeping a pulse on consumer behavior and advancements in technology, he readies the agency to take advantage of the ever-changing landscape. 

Prior to joining CMI Media Group, Justin held positions at various SaaS tech start-ups and performance focused advertising agencies. Justin is widely recognized for this thought leadership, and has been honored as a MM+M 40 Under 40, PharmaVOICE 100 and PM360 ELITE.

Four:
Kelly Smith – Chief Executive, Health
Kelly is chief executive of our health sector services and has 20 years’ experience leading teams and driving innovation. She is a leading healthcare strategist in developing UK and global integrated healthcare professional and patient-centric campaigns. Kelly has continued to push the boundaries by creating cutting edge and outcome driven routes for pharmaceutical companies, government agencies, wellbeing brands and charities. 

The post Webinar: It’s Time to Challenge the Status Quo in HCP Omnichannel Communications appeared first on Medscape.

]]> Celebrating One Year of Medscape Extend: Revolutionising HCP Engagement https://www.medscapeglobal.com/celebrating-one-year-of-medscape-extend/ Wed, 10 Sep 2025 13:30:29 +0000 https://www.medscapeglobal.com/?p=2246 The post Celebrating One Year of Medscape Extend: Revolutionising HCP Engagement appeared first on Medscape.

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In today’s fast-paced digital world, engaging healthcare professionals (HCPs) demands more than just traditional methods. Physicians, like all of us, lead multi-faceted lives and spend a significant amount of time online. They don’t just consume medical content; they browse the news, explore their hobbies, and engage with a wide range of topics across the internet.

For the past year, Medscape Extend has been successfully navigating this complex landscape, proving to be the missing piece for a truly complete omnichannel strategy.

Crossover Moments: Connecting Beyond the Clinic

We know that HCPs research new treatments AND catch up on industry news AND browse their personal interests, not OR. Medscape Extend was built to address these moments. Our proprietary unique, identity-based activation extends your messaging compliantly to physicians beyond medical platforms, creating powerful “crossover moments” that follow the HCP as they move from researching a new treatment protocol to exploring their personal hobbies.

This capability is unprecedented in the industry enabling your brand’s story to continue from the trusted Medscape ecosystem to wherever HCPs are online, offering an incredible opportunity to stay top-of-mind in a way that’s both compliant and effective.

Non Endemic Extend Advertising

Proven Success, Measurable Impact

The results from our first year speak for themselves. Since last year, Medscape has launched over 126 Extend campaigns in 44 countries, delivering over 63 million impressions, and geofenced 18 medical congresses. This demonstrates the solution’s scalable value for pharmaceutical companies looking to reach a global audience.

But we don’t just stop at impressions. Our approach goes beyond simple metrics to evaluate the behavioural impact on HCPs. By understanding how our campaigns influence their actions, we help our partners make more informed decisions that ultimately lead to improved patient outcomes.

We’ve had the privilege of partnering with some of the industry’s most pioneering pharmaceutical companies, helping them achieve true omnichannel engagement with our HCP members. By integrating Medscape Extend into both their branded and unbranded strategies, these companies have been able to build meaningful, lasting connections.

Are you ready to transform your physician engagement strategy? Let’s work together to drive meaningful connections for a healthier tomorrow.

Medscape Extend Lead Form

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]]> Unlock 177 Article: Million Hours: Your Key to Physician Engagement https://www.medscapeglobal.com/unlock-177-million-hours-your-key-to-physician-engagement/ Thu, 26 Jun 2025 08:52:17 +0000 https://www.medscapeglobal.com/?p=2110 The post Unlock 177 Article: Million Hours: Your Key to Physician Engagement appeared first on Medscape.

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In today’s digital world, connecting with physicians beyond traditional channels is crucial. While you’ve likely got a strategy for reaching them on professional medical sites, there’s a vast, untapped opportunity: the millions of hours physicians spend online outside of those platforms.

Imagine reaching physicians during their “blue jeans moments” – those relaxed, reflective times when they’re most receptive to your message. This isn’t about interrupting their clinical work; it’s about seamlessly integrating your brand into their digital life.

This exclusive article, written by Liisa Caliendo, Senior VP Global Product and Marketing at Medscape in Pharmaceutical Market Europe, reveals how Medscape Extend is changing the game for pharmaceutical marketers in Europe. Discover:

  • The overlooked online habits of European physicians: Learn how much time they spend online and where.
  • How to precisely target Medscape-verified HCPs across the entire web, not just on medical sites.
  • The power of “blue jeans moments”: Understand why reaching physicians during their off-hours leads to better message retention and trust.
  • Why Medscape Extend is a compliant, brand-safe, and responsible solution for the European market.
  • How to achieve true omnichannel reach that complements your existing medical education and digital strategies.

Don’t miss out on 177 million hours of potential engagement every month.

Ready to redefine your physician engagement strategy?

Download our article now and discover how Medscape Extend can help you unlock unprecedented reach and resonance with European physicians.

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The post Unlock 177 Article: Million Hours: Your Key to Physician Engagement appeared first on Medscape.

]]> The Human Equation: Why AI Needs a Human Touch in HCP Engagement https://www.medscapeglobal.com/the-human-equation-why-ai-needs-a-human-touch-in-hcp-engagement/ Thu, 26 Jun 2025 08:52:14 +0000 https://www.medscapeglobal.com/?p=2114 The post The Human Equation: Why AI Needs a Human Touch in HCP Engagement appeared first on Medscape.

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AI is transforming healthcare, from drug discovery to supply chains. Its potential for efficiency and insights is undeniable. But when it comes to effectively communicating with Healthcare Professionals (HCPs), is technology enough?

Liisa Caliendo, SVP Global Marketing and Commercial Product Development was asked to comment by Pharmaceutical Market Europe for their latest article diving into this crucial question, arguing that true engagement with HCPs requires more than just algorithms – it demands finesse, flexibility, and crucially, the human touch.

Discover why:

  • AI’s Strengths and Limitations: Understand where AI excels (data mining, referencing) and where it falls short (facilitating debate, peer-to-peer discussion).
  • The “Sweet Spot” of Engagement: Learn how to combine digital innovation with human intuition for truly impactful HCP communications.
  • Tailoring Your Approach: Explore the importance of audience identification and flexible strategies to navigate the time-pressed lives of HCPs.
  • Recreating the Human Experience Online: See how to build virtual forums that foster genuine debate and knowledge exchange, mimicking in-person interactions.
  • Navigating Access Challenges: Get insights into current HCP access rates and how a nuanced approach to digital engagement can improve them.

Don’t let your AI strategy miss the most vital ingredient: humanity.

Download the full article now to uncover how to blend the power of AI with the irreplaceable human element for superior HCP engagement.

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The post The Human Equation: Why AI Needs a Human Touch in HCP Engagement appeared first on Medscape.

]]> Medscape Establishes Dedicated Presence in Australia to Deepen Local Partnerships and Support Healthcare Innovation https://www.medscapeglobal.com/medscape-establishes-dedicated-presence-in-australia-to-deepen-local-partnerships-and-support-healthcare-innovation/ Tue, 24 Jun 2025 08:39:54 +0000 https://www.medscapeglobal.com/?p=2129 The post Medscape Establishes Dedicated Presence in Australia to Deepen Local Partnerships and Support Healthcare Innovation appeared first on Medscape.

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LONDON, June 24, 2025 /PRNewswire/ —  Medscape, a leading provider of medical news, education, and resources for healthcare professionals, is proud to announce the establishment of a dedicated sales presence in Australia. This strategic move aligns with the growth of Medscape’s fully connected global ecosystem and ongoing partnerships with the pharmaceutical industry in local markets across the globe including Europe, South America, Canada and now in Australia. Medscape’s trusted connection with over 246,000 healthcare professionals in Australia, including 80,700 verified physicians, offers pharmaceutical companies a proven channel to deliver local tools and resources to impact patient care.

For 30 years, Medscape has been a trusted resource for all HCPs across the globe to support their daily practice and continuous learning. The Medscape global audience is comprised of 13M+ active HCP members, including 6.5M active physicians, in over 30 specialties. To support the daily practice of HCPs who regularly visit Medscape, a team of over 250 journalists work with 10,000 KOL contributors, to publish over 60,000 articles, and keep over 10,000 monographs and guidelines updated every year. With coverage of the latest global and regional clinical developments, and the delivery of local news updates and insights into local issues, Medscape supports HCPs wherever they are located.

When Australian HCPs look for medical innovations and developments, Medscape is their trusted destination. In a recent Global Insights Survey, 76% of Australian physicians indicated that independent physician websites have a significant or positive impact on their clinical practice, and 86% of physicians state they access Medscape on a daily or weekly basis. 

By combining global expertise with local insights, Medscape is uniquely positioned to help Australian organisations achieve their objectives to drive brand awareness and disease education. The local Medscape presence will partner with pharmaceutical customers in Australia to reach and engage with their target audience of verified physicians on a platform that they know and trust. These partnerships will give Australian physicians access to more local tools and resources to support patient care.

Jeremy Schneider, Chief Commercial Officer, Medscape Global, comments that “This is a new chapter in Medscape’s ongoing investment to expand globally, reinforcing its role as a trusted partner in advancing healthcare innovation and professional education. For years, Australian physicians have relied on Medscape for trusted information to improve patient care. With Medscape’s unprecedented reach to physicians and other HCPs, Australian pharmaceutical organisations can now better reach their customers with key content and messaging.

By establishing a local presence, it enables Medscape to build on our long-standing commitment to the Australian healthcare community and develop a greater understanding of the specific challenges and opportunities facing Australia’s healthcare sector. Our dedicated team will work closely with clients to design and deliver integrated, omnichannel campaigns tailored to the region’s unique needs that drive clinical behaviour change and improve patient outcomes”. 

Speaking about his goals for the region, Michael Kirby, Country Director Australia and New Zealand, notes: “Now, being in-country, I’m excited to build on Medscape’s existing foundation – strengthening these connections and collaborating with valued partners to drive the next phase of digital transformation.”

This milestone underscores Medscape’s commitment to advancing healthcare communication and education on a global scale. By establishing a dedicated presence in Australia, Medscape will enhance its ability to support healthcare professionals, foster innovation, and deliver impactful, locally relevant solutions – cementing its role as a key partner in Australia’s dynamic healthcare landscape. 

For more information on Medscape’s services and opportunities in Australia, visit www.medscapeglobal.com

About Medscape
Medscape is the leading source of clinical news, health information, and point-of-care tools for health care professionals. Medscape offers specialists, primary care physicians, and other health professionals the most robust and integrated medical information and educational tools. Medscape Education (medscape.org) is the leading destination for continuous professional development, consisting of more than 30 specialty-focused destinations offering thousands of free C.M.E. and C.E. courses and other educational programs for physicians, nurses, and other health care professionals. Medscape is a subsidiary of WebMD Health Corp.

About Medscape 2050
In 2025, Medscape marks its 30th anniversary, a milestone that highlights three decades of commitment to providing healthcare professionals with the latest medical news, clinical information, and educational resources. To commemorate this milestone, Medscape has launched Medscape 2050: The Future of Medicine, a dedicated hub on its platform that explores the future of medicine. This hub will be continually updated with a range of insights, videos and resources focused on the advancements shaping the medical landscape.

About WebMD Health Corp.
WebMD Health Corp., an Internet Brands company, is at the heart of the digital health revolution that is transforming the healthcare experience for consumers, patients, healthcare professionals, employers, health plans and health systems. Through public and private online portals, mobile platforms, and health-focused publications, WebMD delivers leading-edge content and digital services that enable and improve decision-making, support and motivate health actions, streamline and simplify the healthcare journey, and improve patient care.

The WebMD Health Network includes WebMD Health, Medscape, WebMD Ignite (encompassing Krames, The Wellness Network and Mercury Healthcare), Jobson Healthcare Information, MediQuality, Frontline, Vitals Consumer Services, Aptus Health, PulsePoint, The Wellness Network, SanovaWorks, MNG Health, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org® and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

CONTACT: Jaberta Bennett, jbennett@webmd.net, (404) 660-7002

Logo – https://mma.prnasia.com/media2/477551/Medscape_Logo_v2.jpg?p=medium600

Source: Medscape

 

The post Medscape Establishes Dedicated Presence in Australia to Deepen Local Partnerships and Support Healthcare Innovation appeared first on Medscape.

]]> Net Promoter Score 2024: Demonstrating our commitment to customer excellence https://www.medscapeglobal.com/net-promoter-score-2024-demonstrating-our-commitment-to-customer-excellence/ Thu, 05 Jun 2025 10:54:01 +0000 https://www.medscapeglobal.com/?p=2097 We are thrilled to announce our company’s outstanding Net Promoter Score (NPS) results for 2024. Our score of 74 is a testament to our unwavering commitment to delivering exceptional customer...

The post Net Promoter Score 2024: Demonstrating our commitment to customer excellence appeared first on Medscape.

]]> We are thrilled to announce our company’s outstanding Net Promoter Score (NPS) results for 2024. Our score of 74 is a testament to our unwavering commitment to delivering exceptional customer experiences and exceeding expectations.

74 Net Promotor Score Medscape Global 2024
What is a Net Promoter Score?

For those unfamiliar, the Net Promoter Score (NPS) is a widely used customer loyalty metric that measures how likely clients/agencies are to recommend Medscape to others. Our NPS is calculated by surveying customers and asking them how likely they are to recommend Medscape to others on a scale from 0 to 10. Respondents are categorized into three groups: Promoters (scores 9-10), Passives (scores 7-8), and Detractors (scores 0-6). The NPS is derived by subtracting the percentage of Detractors from the percentage of Promoters. According to global benchmark data, which accounts for the NPS of more than 150,000 organisations, the average score is +32. 

NPS provides a clear, quantifiable measure of customer loyalty and satisfaction, allowing companies to gauge their performance and identify areas for improvement. Additionally, NPS correlates well with business growth, making it a valuable tool for predicting customer behavior and long-term success.

Celebrating Our 2024 NPS of 74

Our 2024 NPS of 74 is a significant achievement and a clear indicator of our customers’ loyalty and satisfaction. This score places us in the top quartile of companies across various industries, demonstrating our exceptional performance in delivering outstanding customer experiences.

We are incredibly proud of this accomplishment, as it reflects the hard work and dedication of our entire team. We continuously strive to improve our products and services, and this high NPS score validates our efforts.

Looking ahead

As we progress through 2025, we are committed to maintaining our high NPS score and continuing to exceed our customers’ expectations. We will continue to actively seek and incorporate customer feedback, invest in innovative solutions, and deliver exceptional customer experiences.

Thank you to all of our clients who have provided feedback to us. We look forward to continuing to partner with you in the years to come.

The post Net Promoter Score 2024: Demonstrating our commitment to customer excellence appeared first on Medscape.

]]> Transforming Medical Engagement With Data-Driven Solutions https://www.medscapeglobal.com/transforming-medical-engagement-with-data-driven-solutions/ Mon, 12 May 2025 13:51:06 +0000 https://www.medscapeglobal.com/?p=2070 The post Transforming Medical Engagement With Data-Driven Solutions appeared first on Medscape.

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12 May 2025

Data-driven innovation is reshaping medical affairs, and no one knows this better than Caroline Phillips and Maureen Driscoll at Medscape Medical Affairs.

In Life Sciences Review’s latest feature, ‘Medscape Medical Affairs: Transforming Medical Engagement with Data-Driven Solutions’, Caroline and Maureen explore how Medscape is enhancing industry connections and empowering decision-making through cutting-edge strategies.

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]]> Leveraging KOL Insights to Succeed in a Data-Driven World https://www.medscapeglobal.com/leveraging-kol-insights-to-succeed-in-a-data-driven-world/ Wed, 19 Feb 2025 08:16:42 +0000 https://www.medscapeglobal.com/?p=1942 The post Leveraging KOL Insights to Succeed in a Data-Driven World appeared first on Medscape.

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In the world of Medical Affairs, today’s hybrid engagement environment has created new methods of communication between biopharma companies and practitioners to enhance engagement. In a recent interview, Christine Hoffman, Global Head of Medscape Medical Affairs, discusses ways to create more meaningful interactions with your KOLs to create real sustainable value

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