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	<title>Press Releases Archives - Medscape</title>
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	<title>Press Releases Archives - Medscape</title>
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		<title>Medscape Establishes Dedicated Presence in Australia to Deepen Local Partnerships and Support Healthcare Innovation</title>
		<link>https://www.medscapeglobal.com/medscape-establishes-dedicated-presence-in-australia-to-deepen-local-partnerships-and-support-healthcare-innovation/</link>
		
		<dc:creator><![CDATA[Debs Leslie]]></dc:creator>
		<pubDate>Tue, 24 Jun 2025 08:39:54 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Medscape Global]]></category>
		<guid isPermaLink="false">https://www.medscapeglobal.com/?p=2129</guid>

					<description><![CDATA[<p>The post <a href="https://www.medscapeglobal.com/medscape-establishes-dedicated-presence-in-australia-to-deepen-local-partnerships-and-support-healthcare-innovation/">Medscape Establishes Dedicated Presence in Australia to Deepen Local Partnerships and Support Healthcare Innovation</a> appeared first on <a href="https://www.medscapeglobal.com">Medscape</a>.</p>
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	<p><span style="font-weight: 400;">LONDON, June 24, 2025 /PRNewswire/ &#8212;  Medscape, a leading provider of medical news, education, and resources for healthcare professionals, is proud to announce the establishment of a dedicated sales presence in Australia. This strategic move aligns with the growth of Medscape’s fully connected global ecosystem and ongoing partnerships with the pharmaceutical industry in local markets across the globe including Europe, South America, Canada and now in Australia. Medscape’s trusted connection </span><span style="font-weight: 400;">with over 246,000 healthcare professionals in Australia, including 80,700 verified physicians, offers </span><span style="font-weight: 400;">pharmaceutical companies a proven channel to deliver local tools and resources to impact patient care.</span></p>
<p><span style="font-weight: 400;">For 30 years, Medscape has been a trusted resource for all HCPs across the globe to support their daily practice and continuous learning. The Medscape global audience is comprised of 13M+ active HCP members, including 6.5M active physicians, in over 30 specialties. To support the daily practice of HCPs who regularly visit Medscape, a team of over 250 journalists work with 10,000 KOL contributors, to publish over 60,000 articles, and keep over 10,000 monographs and guidelines updated every year. With coverage of the latest global and regional clinical developments, and the delivery of local news updates and insights into local issues, Medscape supports HCPs wherever they are located.</span></p>
<p><span style="font-weight: 400;">When Australian HCPs look for medical innovations and developments, Medscape is their trusted destination. In a recent Global Insights Survey, 76% of Australian physicians indicated that independent physician websites have a significant or positive impact on their clinical practice, and 86% of physicians state they access Medscape on a daily or weekly basis. </span></p>
<p><span style="font-weight: 400;">By combining global expertise with local insights, Medscape is uniquely positioned to help Australian organisations achieve their objectives to drive brand awareness and disease education. The local Medscape presence will partner with pharmaceutical customers in Australia to reach and engage with their target audience of verified physicians on a platform that they know and trust. These partnerships will give Australian physicians access to more local tools and resources to support patient care.</span></p>
<p><span style="font-weight: 400;">Jeremy Schneider, Chief Commercial Officer, Medscape Global, comments that “</span><i><span style="font-weight: 400;">This is a new chapter in Medscape’s ongoing investment to expand globally, reinforcing its role as a trusted partner in advancing healthcare innovation and professional education. For years, Australian physicians have relied on Medscape for trusted information to improve patient care. With Medscape’s unprecedented reach to physicians and other HCPs, Australian pharmaceutical organisations can now better reach their customers with key content and messaging.</span></i></p>
<p><i><span style="font-weight: 400;">By establishing a local presence, it enables Medscape to build on our long-standing commitment to the Australian healthcare community and develop a greater understanding of the specific challenges and opportunities facing Australia’s healthcare sector. Our dedicated team will work closely with clients to design and deliver integrated, omnichannel campaigns tailored to the region’s unique needs that drive clinical behaviour change and improve patient outcomes</span></i><span style="font-weight: 400;">”. </span></p>
<p><span style="font-weight: 400;">Speaking about his goals for the region, Michael Kirby, Country Director Australia and New Zealand, notes: </span><i><span style="font-weight: 400;">“Now, being in-country, I’m excited to build on Medscape’s existing foundation – strengthening these connections and collaborating with valued partners to drive the next phase of digital transformation.”</span></i></p>
<p><i></i><span style="font-weight: 400;">This milestone underscores Medscape’s commitment to advancing healthcare communication and education on a global scale. By establishing a dedicated presence in Australia, Medscape will enhance its ability to support healthcare professionals, foster innovation, and deliver impactful, locally relevant solutions – cementing its role as a key partner in Australia’s dynamic healthcare landscape. </span></p>
<p><span style="font-weight: 400;">For more information on Medscape’s services and opportunities in Australia, visit <a href="https://www.medscapeglobal.com">www.medscapeglobal.com</a><br />
</span></p>
<p>About Medscape<br />
Medscape is the leading source of clinical news, health information, and point-of-care tools for health care professionals. Medscape offers specialists, primary care physicians, and other health professionals the most robust and integrated medical information and educational tools. Medscape Education (medscape.org) is the leading destination for continuous professional development, consisting of more than 30 specialty-focused destinations offering thousands of free C.M.E. and C.E. courses and other educational programs for physicians, nurses, and other health care professionals. Medscape is a subsidiary of WebMD Health Corp.</p>
<p>About Medscape 2050<br />
In 2025, Medscape marks its 30th anniversary, a milestone that highlights three decades of commitment to providing healthcare professionals with the latest medical news, clinical information, and educational resources. To commemorate this milestone, Medscape has launched Medscape 2050: The Future of Medicine, a dedicated hub on its platform that explores the future of medicine. This hub will be continually updated with a range of insights, videos and resources focused on the advancements shaping the medical landscape.</p>
<p>About WebMD Health Corp.<br />
WebMD Health Corp., an Internet Brands company, is at the heart of the digital health revolution that is transforming the healthcare experience for consumers, patients, healthcare professionals, employers, health plans and health systems. Through public and private online portals, mobile platforms, and health-focused publications, WebMD delivers leading-edge content and digital services that enable and improve decision-making, support and motivate health actions, streamline and simplify the healthcare journey, and improve patient care.</p>
<p>The WebMD Health Network includes WebMD Health, Medscape, WebMD Ignite (encompassing Krames, The Wellness Network and Mercury Healthcare), Jobson Healthcare Information, MediQuality, Frontline, Vitals Consumer Services, Aptus Health, PulsePoint, The Wellness Network, SanovaWorks, MNG Health, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org® and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.</p>
<p>CONTACT: Jaberta Bennett, jbennett@webmd.net, (404) 660-7002</p>
<p>Logo &#8211; https://mma.prnasia.com/media2/477551/Medscape_Logo_v2.jpg?p=medium600</p>
<p>Source: Medscape</p>
<p><span style="font-weight: 400;"> </span></p>
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<p>The post <a href="https://www.medscapeglobal.com/medscape-establishes-dedicated-presence-in-australia-to-deepen-local-partnerships-and-support-healthcare-innovation/">Medscape Establishes Dedicated Presence in Australia to Deepen Local Partnerships and Support Healthcare Innovation</a> appeared first on <a href="https://www.medscapeglobal.com">Medscape</a>.</p>
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		<title>Medscape Global Launches the Affinity™ Platform: Offering Behavioural Insights from Over 13 Million Healthcare Professionals</title>
		<link>https://www.medscapeglobal.com/medscape-global-launches-the-affinity-platform-offering-behavioural-insights-from-over-13-million-healthcare-professionals/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 08 Aug 2024 07:32:11 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Medscape Global]]></category>
		<guid isPermaLink="false">https://www.medscapeglobal.com/?p=1657</guid>

					<description><![CDATA[<p>LONDON, [August 08, 2024] Medscape, the leading provider of healthcare information globally, has launched Affinity™, a new proprietary insights platform to analyse the behavioural patterns of its registered healthcare professional...</p>
<p>The post <a href="https://www.medscapeglobal.com/medscape-global-launches-the-affinity-platform-offering-behavioural-insights-from-over-13-million-healthcare-professionals/">Medscape Global Launches the Affinity™ Platform: Offering Behavioural Insights from Over 13 Million Healthcare Professionals</a> appeared first on <a href="https://www.medscapeglobal.com">Medscape</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>LONDON, [August 08, 2024] Medscape, the leading provider of healthcare information globally, has launched Affinity<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />, a new proprietary insights platform to analyse the behavioural patterns of its registered healthcare professional members. Affinity<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> offers near real-time organic usage data across a healthcare professional membership of over 13 million outside of the United States. The platform is designed to help third parties to understand which content and topics healthcare professionals are interested in, and how their preferences vary across devices, specialties, and countries.</p>
<p>Presented through user-friendly dashboards, Affinity<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> uses data from the registration-based Medscape Global Network. It captures and funnels user activity and consumption data within the Network to provide valuable insights into key audiences. Whether focusing on Medscape’s broad professional base or specific professions, Affinity<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> offers a deeper understanding of their digital preferences.</p>
<p>“The Medscape Global Network houses a significant amount of online journey and consumption data, accumulated over many years and tens of millions of user sessions,” said Jeremy Schneider, Chief Commercial Officer at Medscape Global. &#8220;Now for the first time, Affinity<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> makes aggregate insights on physician content preferences and online behaviour available externally to pharmaceutical marketers. By delivering actionable insights in real time, marketers can adapt quickly and make strategic decisions that enhance their overall effectiveness and reach.”</p>
<p>The insights from Affinity<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> enable organisations in refining their strategies and improving engagement with healthcare professionals. By leveraging the comprehensive data Affinity<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> offers, organisations can tailor their content and outreach efforts more effectively, ensuring that they meet the evolving needs of their audience.</p>
<p>More information on Medscape Affinity<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> is available here: <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.medscapeglobal.com%2Fwhat-we-do%2Faffinity-by-medscape%2F&amp;esheet=54105023&amp;newsitemid=20240806335439&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.medscapeglobal.com%2Fwhat-we-do%2Faffinity-by-medscape%2F&amp;index=1&amp;md5=9de1566620005bde1145f26b215a9ea2" target="_blank" rel="nofollow noopener" shape="rect">https://www.medscapeglobal.com/what-we-do/affinity-by-medscape/</a></p>
<p>Full press release available here: <a href="https://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.webmd.com%2Fcorporate%2Fpress%2Fdefault.htm&amp;esheet=54105023&amp;newsitemid=20240806335439&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.webmd.com%2Fcorporate%2Fpress%2Fdefault.htm&amp;index=2&amp;md5=0ed6dba20d90aa9bc9b6d8a74824b1b9" target="_blank" rel="nofollow noopener" shape="rect">https://www.webmd.com/corporate/press/default.htm</a></p>
<p><b>About Medscape</b></p>
<p>Medscape is the leading source of clinical news, health information, and point-of-care tools for health care professionals. Medscape offers specialists, primary care physicians, and other health professionals the most robust and integrated medical information and educational tools. Medscape Education (medscape.org) is the leading destination for continuous professional development, consisting of more than 30 specialty-focused destinations offering thousands of free CME and CE courses and other educational programs for physicians, nurses, and other health care professionals.</p>
<p>Both Medscape and Medscape Education are part of WebMD Health Corp., an Internet Brands company.</p>
<p>The post <a href="https://www.medscapeglobal.com/medscape-global-launches-the-affinity-platform-offering-behavioural-insights-from-over-13-million-healthcare-professionals/">Medscape Global Launches the Affinity™ Platform: Offering Behavioural Insights from Over 13 Million Healthcare Professionals</a> appeared first on <a href="https://www.medscapeglobal.com">Medscape</a>.</p>
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		<title>Medscape Global Launches Innovative Programmatic Offering Setting A New Standard In Targeted HCP Engagement In The United Kingdom, European Union And Canada</title>
		<link>https://www.medscapeglobal.com/medscape-global-launches-innovative-programmatic-offering-setting-a-new-standard-in-targeted-hcp-engagement-in-the-united-kingdom-european-union-and-canada/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 14 Feb 2024 10:01:48 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Medscape Global]]></category>
		<guid isPermaLink="false">https://www.medscapeglobal.com/?p=1438</guid>

					<description><![CDATA[<p>Medscape Extend powered by PulsePoint Gives Health Marketers Expanded Access to Medscape Authenticated Healthcare Professionals LONDON, [February 14, 2024] — Medscape, a leading healthcare information platform, and PulsePoint, a marketing...</p>
<p>The post <a href="https://www.medscapeglobal.com/medscape-global-launches-innovative-programmatic-offering-setting-a-new-standard-in-targeted-hcp-engagement-in-the-united-kingdom-european-union-and-canada/">Medscape Global Launches Innovative Programmatic Offering Setting A New Standard In Targeted HCP Engagement In The United Kingdom, European Union And Canada</a> appeared first on <a href="https://www.medscapeglobal.com">Medscape</a>.</p>
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										<content:encoded><![CDATA[<p style="text-align: center;"><strong><em>Medscape Extend powered by PulsePoint Gives Health Marketers Expanded Access to Medscape Authenticated Healthcare Professionals</em></strong></p>
<p><span style="font-weight: 400;">LONDON, [February 14, 2024] — Medscape, a leading healthcare information platform, and PulsePoint, a marketing technology company, have joined forces to introduce <a href="https://www.medscapeglobal.com/programmatic/">Medscape Extend</a>. For the first time ever, this innovative solution empowers marketers to accurately reach and message verified healthcare professionals (HCPs) across the internet in the UK, EU, and Canada. With Medscape Extend, Medscape has integrated its highly engaged and authenticated HCP membership with PulsePoint&#8217;s programmatic targeting capabilities into a single platform that enables the delivery of advertising to HCPs across all digital media touch-points.</span></p>
<p><span style="font-weight: 400;">“The global pharma media industry is in a period of positive transformation, with publishers, agencies and clients pushing for increasingly intelligent approaches to prescription brand challenges. Medscape Extend is a brilliant addition to this and opens the door to creative media campaigns both on and off the Medscape Professional Network,” said </span><span style="font-weight: 400;">Richard Springham, Managing Director, Initiative Health.</span><span style="font-weight: 400;"> “The ability to target verified HCPs in a multi-dimensional manner across their entire media journey is a key facet of modern HCP media campaigns. The team at Medscape have been able to build this in a connected, compliant, and scalable way. I’m excited to see how planners across the industry use Medscape Extend creatively in campaigns.”</span></p>
<p><span style="font-weight: 400;">In the ever-evolving landscape of pharmaceutical marketing, reaching healthcare professionals with targeted and relevant content wherever they engage is crucial. One powerful tool in the arsenal of global pharma marketers remains messaging HCPs on endemic sites like the Medscape Everywhere network. However, with Medscape Extend, marketers can now extend this marketing strategy across the open internet and in a manner that is fully compliant against the necessary European General Data Protection Regulation (GDPR) consent.</span></p>
<p><span style="font-weight: 400;">“With this launch, we’re excited to continue delivering the market high quality audiences, with scale, transparency, and real-time optimization. There&#8217;s a huge upside for advertisers who are looking to reach healthcare professionals in Europe and Canada,” said Jeremy Schneider, Group General Manager of WebMD Global. “Medscape Extend represents our commitment to innovation in advertising.  As technology has evolved and data capabilities have gotten more precise, advertisers </span><span style="font-weight: 400;">are demanding greater targeting sophistication and </span><span style="font-weight: 400;">automated technologies in addition to the value of direct media.”</span></p>
<p><b>Key Benefits for Pharma Marketers:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>Unrivaled reach: </b><span style="font-weight: 400;">Greater reach, scale and opportunity to accurately engage HCPs throughout their journey starting on Medscape, and across the open Internet via PulsePoint’s technology</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Unprecedented insights:</b><span style="font-weight: 400;"> Enhanced signals from Medscape 1st party HCP profiles combined with PulsePoint contextual data </span></li>
<li style="font-weight: 400;" aria-level="1"><b>GDPR Compliance through Medscape&#8217;s Verification Process: </b><span style="font-weight: 400;">Active opt-in 1st party consent data from Medscape’s Global Network properties</span></li>
</ul>
<p><span style="font-weight: 400;">Initially, Medscape Extend will be used to deliver relevant unbranded content to healthcare professionals in the United Kingdom, European Union and Canada. As part of WebMD Health Corporation, a Internet Brands company, Medscape and PulsePoint already work together in the U.S. to deliver similar healthcare professional digital marketing solutions.</span></p>
<p><a href="https://www.medscapeglobal.com/programmatic/">Find out more about Medscape Extend powered by PulsePoint &gt;&gt;</a></p>
<p><b>About Medscape </b></p>
<p><span style="font-weight: 400;">Medscape is the leading source of clinical news, health information, and point-of-care tools for health care professionals. Medscape offers specialists, primary care physicians, and other health professionals the most robust and integrated medical information and educational tools. Medscape Education (medscape.org) is the leading destination for continuous professional development, consisting of more than 30 specialty-focused destinations offering thousands of free CME and CE courses and other educational programs for physicians, nurses, and other health care professionals.</span></p>
<p><span style="font-weight: 400;">Both Medscape and Medscape Education are part of WebMD Health Corp., an Internet Brands company.</span></p>
<p><b>About PulsePoint </b></p>
<p><span style="font-weight: 400;">PulsePoint is a leading technology company that uses real-world data in real time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp. For more information, visit pulsepoint.com.</span></p>
<p>&nbsp;</p>
<p>The post <a href="https://www.medscapeglobal.com/medscape-global-launches-innovative-programmatic-offering-setting-a-new-standard-in-targeted-hcp-engagement-in-the-united-kingdom-european-union-and-canada/">Medscape Global Launches Innovative Programmatic Offering Setting A New Standard In Targeted HCP Engagement In The United Kingdom, European Union And Canada</a> appeared first on <a href="https://www.medscapeglobal.com">Medscape</a>.</p>
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		<title>Medscape Selected as a 2023 Innovator and Disruptor for CBS News Series</title>
		<link>https://www.medscapeglobal.com/medscape-selected-for-cbs-news-series/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 28 Jun 2023 15:26:03 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Medscape Global]]></category>
		<guid isPermaLink="false">https://www.medscapeglobal.com/?p=1180</guid>

					<description><![CDATA[<p>The post <a href="https://www.medscapeglobal.com/medscape-selected-for-cbs-news-series/">Medscape Selected as a 2023 Innovator and Disruptor for CBS News Series</a> appeared first on <a href="https://www.medscapeglobal.com">Medscape</a>.</p>
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	<p>NEW YORK, 28th June 2023 — Medscape, a part of the WebMD Health Network, and a global leader in health information services for physicians, other healthcare professionals and consumers, has been selected to be featured as part of the 2023 Innovation and Disruption Leaders series produced by CBS News.</p>
<p>The series profiles businesses that are game changers in their fields and dives into how the disruptors are innovating, revolutionizing, and improving their respective industries.</p>
<p>Medscape provides robust medical news, clinical information, expert perspectives, and professional educational tools to more than 13 million healthcare professionals, including 6.5 million physicians, across 33 medical specialties worldwide.</p>
<p>For nearly 30 years, Medscape has been a facilitator of change in the healthcare industry. As the industry evolves and adapts, Medscape has advanced with those changes, whether they be in technology, learning design, or other rapid advancements in the field of medicine.</p>
<p>“Innovation is critical to Medscape’s mission to provide the best-in-class medical information and tools that clinicians worldwide need to improve patient care,” said Jeremy Schneider, Senior Vice President and Group General Manager, WebMD Global. “We are delighted to be acknowledged by the CBS News’ Innovation and Disruption Leaders series as the leading global source of healthcare communications, clinical news, and health education for healthcare professionals.”</p>
<p>As a part of their mission, Medscape continues to explore the limitless possibilities of AI and develop new and personalized collaborative tools for clinicians.</p>
<p>Medscape’s unsurpassed expertise, advanced technology, and global reach lead the way in which healthcare professionals consume data, digital healthcare content, and education.</p>
<p><strong>About Medscape</strong><br />
Medscape is the leading source of clinical news, health information, and point-of-care tools for health care professionals. Medscape offers specialists, primary care physicians, and other health professionals the most robust and integrated medical information and educational tools. Medscape Education (medscape.org) is the leading destination for continuous professional development, consisting of more than 30 specialty-focused destinations offering thousands of free CME and CE courses and other educational programs for physicians, nurses, and other health care professionals.<br />
Both Medscape and Medscape Education are part of WebMD Health Corp, an Internet Brands company.</p>
<p><strong>About WebMD Health Corp.</strong><br />
WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health- focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.</p>
<p>SOURCE Medscape</p>
<p>Media Contact:<br />
Jamie Keenan<br />
jamie.keenan@unlimitedgroup.com<br />
+44 (0)7526 178 327</p>
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<p>The post <a href="https://www.medscapeglobal.com/medscape-selected-for-cbs-news-series/">Medscape Selected as a 2023 Innovator and Disruptor for CBS News Series</a> appeared first on <a href="https://www.medscapeglobal.com">Medscape</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Medscape Expands Global Reach with Acquisition of Health Information Platform Grupo SANED</title>
		<link>https://www.medscapeglobal.com/medscape-expands-global-reach-with-acquisition-of-health-information-platform-grupo-saned/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 08 Mar 2023 11:05:16 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Medscape Global]]></category>
		<guid isPermaLink="false">http://www.medscapeglobal.com/?p=1</guid>

					<description><![CDATA[<p>The post <a href="https://www.medscapeglobal.com/medscape-expands-global-reach-with-acquisition-of-health-information-platform-grupo-saned/">Medscape Expands Global Reach with Acquisition of Health Information Platform Grupo SANED</a> appeared first on <a href="https://www.medscapeglobal.com">Medscape</a>.</p>
]]></description>
										<content:encoded><![CDATA[
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	<p><span style="font-weight: 400;">NEW YORK, March 8, 2023 /PRNewswire/ &#8212; WebMD Health Corp., an Internet Brands company and a leader in health information services for physicians, other healthcare professionals and consumers, today announced that it has acquired Grupo SANED, Spain&#8217;s leader in health and medical information services.</span></p>
<p><span style="font-weight: 400;">Grupo SANED is a preeminent provider of medical education, scientific communications, clinical news, and regulatory advice. The acquisition extends the Medscape healthcare professional footprint in Spain by reaching more than 200,000 registered physicians, nurses, pharmacists and 1 million Spanish-speaking consumers. The acquisition is a significant expansion for WebMD&#8217;s flagship global brand, Medscape, which boasts an unrivalled reach of more than 6.5 million physicians worldwide. The deal assures its position as the leading global source of healthcare communications, clinical news, and health education for healthcare professionals.</span></p>
<p><span style="font-weight: 400;">&#8220;Grupo SANED strengthens our ongoing mission to deliver best-in-class medical information and tools to even more Spanish speaking physicians worldwide,&#8221; said Jeremy Schneider, Senior Vice President, and Group General Manager, WebMD Global. &#8220;With Grupo SANED, we further deepen our connection to Spanish speaking scientific organizations, professional associations, and universities within Spain and Latin America.&#8221;</span></p>
<p><span style="font-weight: 400;">Grupo SANED has provided communication, marketing, publishing, research, and onsite training for the medical and healthcare sector for more than 40 years. Close collaboration with prestigious academics, along with its partnerships with universities, business schools and scientific societies, has enabled the creation of a highly valued accredited training, which has been key to driving membership loyalty.</span></p>
<p><span style="font-weight: 400;">&#8220;We are delighted to be part of Medscape. Together we will be able to provide Spanish doctors and other healthcare professionals with the broadest and most complete medical education and scientific information offered worldwide,&#8221; said Francisco Bascuas, CEO, Grupo SANED. &#8220;We both share a commitment to contribute strongly to improve patient care and quality of life through providing high standard information and education services to healthcare professionals.&#8221;</span></p>
<p><span style="font-weight: 400;">The acquisition is part of Medscape&#8217;s strategic growth plan, which has seen the purchase of other country specific clinical and health information providers which target healthcare professionals including MGP (UK) in 2021, Coliquio (Germany) in 2020 and MediQuality (Benelux) in 2018.</span></p>
<p><span style="font-weight: 400;">Grupo SANED will continue to operate as an independent subsidiary of WebMD, as the companies build on and integrate products, platforms, and services. Terms of the deal are not being disclosed.</span></p>
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	<p><b>About Grupo SANED</b></p>
<p><span style="font-weight: 400;">Based in Madrid, Grupo SANED is the leading company in Spain for scientific communication and medical education services, with over 41 years in the Spanish healthcare sector. More than 50 employees and 400 external collaborators (healthcare communication experts, marketing professionals, journalists, medical education advisors) help provide the highest quality services in the areas of communication, education, and research.</span></p>
<p><span style="font-weight: 400;">Together they offer continuous medical education; interpersonal, intrapersonal and management skills development; therapeutic updates; consensuses; clinical cases; patient records; a picture atlas; clinical studies, and other development possibilities in communication and training. Grupo SANED combines these tools, designing the right projects to deliver on the goals of the healthcare industry, through a blend of target content and channels.</span></p>
<p><span style="font-weight: 400;">Grupo SANED&#8217;s online portals &#8220;El Médico Interactivo&#8221; and &#8220;Aula de la Farmacia&#8221; are benchmarks for doctors, pharmacists and other HCPs in Spain searching both for the best information in the healthcare sector and the highest quality scientific education. Grupo SANED engages approximately 30,000 HCPs in its medical education programs each year and more than 200,000 Spanish-speaking HCPs, divided into 59 specialties, have registered to its services. In SANED&#8217;s online media, more than 4,000 news articles are published every year, with more than 2 million pages viewed per month.</span></p>
<p><b>About Medscape</b></p>
<p><span style="font-weight: 400;">Medscape is the leading source of clinical news, health information, and point-of-care tools for health care professionals. Medscape offers specialists, primary care physicians, and other health professionals the most robust and integrated medical information and educational tools. Medscape Education (medscape.org) is the leading destination for continuous professional development, consisting of more than 30 specialty-focused destinations offering thousands of free CME and CE courses and other educational programs for physicians, nurses, and other health care professionals.</span></p>
<p><span style="font-weight: 400;">Both Medscape and Medscape Education are part of WebMD Health Corp., an Internet Brands company.</span></p>
<p><b>WebMD Health Corp.</b></p>
<p><span style="font-weight: 400;">WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health- focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.</span></p>
<p><b>Internet Brands</b></p>
<p><span style="font-weight: 400;">Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal and Home/Travel. The company&#8217;s award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands&#8217; powerful, proprietary operating platform provides the flexibility and scalability to fuel the company&#8217;s continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit </span><a href="http://www.internetbrands.com"><span style="font-weight: 400;">www.internetbrands.com</span></a><span style="font-weight: 400;">.</span></p>
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</div></div><!-- /wp:freeform --><p>The post <a href="https://www.medscapeglobal.com/medscape-expands-global-reach-with-acquisition-of-health-information-platform-grupo-saned/">Medscape Expands Global Reach with Acquisition of Health Information Platform Grupo SANED</a> appeared first on <a href="https://www.medscapeglobal.com">Medscape</a>.</p>
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		<title>New independent survey shows strong Medscape Professional Network usage among UK doctors</title>
		<link>https://www.medscapeglobal.com/new-independent-survey-shows-strong-medscape-professional-network-usage-among-uk-doctors/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Sun, 21 Aug 2022 08:34:42 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Medscape Global]]></category>
		<guid isPermaLink="false">http://www.medscapeglobal.com/?p=739</guid>

					<description><![CDATA[<p>The post <a href="https://www.medscapeglobal.com/new-independent-survey-shows-strong-medscape-professional-network-usage-among-uk-doctors/">New independent survey shows strong Medscape Professional Network usage among UK doctors</a> appeared first on <a href="https://www.medscapeglobal.com">Medscape</a>.</p>
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	<p><span style="font-weight: 400;">LONDON, August 21 2022 – Medscape UK is pleased to announce that the latest results of the GP and Hospital Doctor Media Surveys reveal that the Medscape Professional Network* (MPN) is amongst the leading destinations for doctors in the UK. Of those surveyed, MPN was used by 76% of GPs in the past 12 months, second only to the BMJ (79%). Among hospital doctors, MPN was used by 41% within the past 4 weeks with only NICE and BMJ Group used more.</span></p>
<p><span style="font-weight: 400;">The healthcare practitioner media use results follow the recent launch of the Medscape.co.uk site, which provides UK HCPs with the latest UK news, drug lookups, vaccination schedules, and more point of care tools.  It also reflects Medscape’s recent integration of Guidelines, Guidelines in Practice, Guidelines for Nurses, and Guidelines for Pharmacy to further enhance our support of UK doctors. This addition will strongly support UK GPs, who depend on having access to the most up to date guidelines readily available. Among GPs, 94% sought clinical guidelines within the past four weeks, for hospital doctors the rate was 88%.</span></p>
<p><span style="font-weight: 400;">“These survey results reflect the intrinsic role the Medscape Professional Network is playing in healthcare today. We reach over 8 in 10 doctors in the UK, and providing readily accessible medical information is the beating heart of our platform.” said Matthew Eisenstadt, Managing Director, WebMD UK.</span></p>
<p><span style="font-weight: 400;">Medscape’s reach, alongside its industry-leading marketing innovation technology, provides the ability to design and deliver highly impactful and targeted marketing programmes with guaranteed HCP engagement. </span></p>
<p><span style="font-weight: 400;">For further information about how Medscape can help support your brand, email our team at: medscapeglobalsales@webmd.net</span></p>
<p><span style="font-weight: 400;">*The Medscape Professional Network in the UK comprises of Medscape, Univadis, Guidelines and Guidelines in Practice.</span></p>
<p><span style="font-weight: 400;">†The BMJ Group comprises the BMJ journal, bmj.com, plus all BMJ specialist journals and websites.</span></p>
<p><b>About Medscape UK</b></p>
<p><span style="font-weight: 400;">Medscape is the leading source of clinical news, health information, and point-of-care tools for health care professionals. Medscape offers specialists, primary care physicians, and other health professionals the most robust and integrated medical information and educational tools. Medscape is a subsidiary of WebMD Health Corp. </span></p>
<p><b>About WebMD</b></p>
<p><span style="font-weight: 400;">WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries. </span></p>
<p><b>About the Survey</b></p>
<p><span style="font-weight: 400;">The General Practitioner Media Survey (GPMS) and Hospital Doctor Media Survey (HDMS) are funded by a joint industry group of medical publishers and specialist HCP media agencies (listed below). It provides cross-platform measurement, brand affinity metrics and extensive landscape data.</span></p>
<p><b>GPMS:</b><span style="font-weight: 400;"> BMJ Group, Cogora, Haymarket Medical Media, M3 (doctors.net.uk), Medscape Professional Network, OmniaMed Communications (GP Notebook), Patient, Four Health Media, HME Solutions, MMS360, ONEHealth Communications, Wrigley Foster Media. </span></p>
<p><b>HDMS: </b><span style="font-weight: 400;">BMJ Group, Medscape Professional Network, Four Health Media, HME, MMS360, ONEHealth Communications, Wrigley Foster Media. </span></p>
<p>&nbsp;</p>
<p><b>WebMD Acquires JIM.fr, Expanding Reach to French-Speaking Health Professionals</b></p>
<p><span style="font-weight: 400;">NEW YORK, Aug. 18, 2022 &#8212; WebMD Health Corp., an Internet Brands company and a leader in health information services for physicians, other healthcare professionals and consumers, today announced that it has acquired JIM.fr, a leading medical news, information and education platform in France.</span></p>
<p><span style="font-weight: 400;">The acquisition combines the core competencies of JIM.fr with that of Medscape, WebMD&#8217;s flagship global brand for healthcare professionals (HCPs). Medscape and its affiliate network of platforms currently reach over 5 million physicians worldwide with clinical news, health information and continuing medical education. With the addition of JIM.fr, Medscape deepens its commitment to French and French-speaking HCPs.</span></p>
<p><span style="font-weight: 400;">&#8220;Both JIM.fr and Medscape have the trust and engagement of hundreds of thousands of healthcare professionals in France,&#8221; said Jeremy Schneider, Group General Manager, WebMD Global. &#8220;Medscape&#8217;s existing French edition, along with our robust, country-specific content, is integral to our global commitment to French-speaking health professionals. Through this transaction, we can leverage our combined assets to further strengthen Medscape&#8217;s offering for French and French-speaking professionals, while delivering innovative solutions to customers.&#8221;</span></p>
<p><span style="font-weight: 400;">As a leading medical news site in France, JIM.fr engages hundreds of thousands of physicians, nurses, pharmacists and other HCPs across more than 25 specialties. In addition to updates on the latest medical news, clinical science, and medical conference coverage, JIM.fr offers a multidisciplinary and interactive continuing education platform for the broad healthcare team.</span></p>
<p><span style="font-weight: 400;">&#8220;Today JIM.fr offers, every day, to more than 350,000 French-speaking healthcare professionals registered on its site, a complete panorama of medical and professional news in all specialties, including general medicine,&#8221; said Dr. Gilles Haroche, founder of JIM.fr. &#8220;Beyond the scientific and journalistic rigor of its articles, JIM distinguishes itself from other medical media by its often humorous tone and its original analyses of all the major issues that are shaking the medical world. We are very happy to see the quality of our work recognized by Medscape, the global medical news and point of care platform.&#8221;</span></p>
<p><span style="font-weight: 400;">Following closing, JIM.fr will continue to operate as an independent subsidiary of Medscape as the companies look to build on and integrate products, platforms, and services.</span></p>
<p><span style="font-weight: 400;">The terms of the acquisition are not being disclosed.</span></p>
<p><b>WebMD Health Corp.</b></p>
<p><span style="font-weight: 400;">WebMD Health Corp., an Internet Brands company, is at the heart of the digital health revolution that is transforming the healthcare experience for consumers, patients, healthcare professionals, employers, health plans and health systems. Through public and private online portals, mobile platforms, and health-focused publications, WebMD delivers leading-edge content and digital services that enable and improve decision-making, support and motivate health actions, streamline and simplify the healthcare journey, and improve patient care.</span></p>
<p><span style="font-weight: 400;">The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, MediQuality, Frontline, Vitals Consumer Services, Aptus Health, Krames, PulsePoint, The Wellness Network, SanovaWorks, MNG Health, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org® and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.</span></p>
<p><b>About JIM.fr</b></p>
<p><span style="font-weight: 400;">Dr. Gilles Haroche, then an intern at &#8220;Hôpitaux de Paris&#8221; (Hospital chain, Paris), founded the &#8220;Journal International de Médecine&#8221; (The JIM) in 1979, which switched to an entirely digital format in 1999. The JIM has always fulfilled the mission expressed in its title International Journal of Medicine.</span></p>
<p><span style="font-weight: 400;">Thanks to the daily editorial collaboration of dozens of hospital and private practitioners, JIM has set itself the goal of informing its readers in French, in &#8220;real time&#8221;, of everything important that is being done and written in medicine around the world in the international scientific press, major congresses and professional news. Its rigor and its free and sometimes offbeat tone have made it a success with its readers, and therefore with its advertisers. JIM has always been ranked among the leading digital media sites for HCPs in France.</span></p>
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<p>The post <a href="https://www.medscapeglobal.com/new-independent-survey-shows-strong-medscape-professional-network-usage-among-uk-doctors/">New independent survey shows strong Medscape Professional Network usage among UK doctors</a> appeared first on <a href="https://www.medscapeglobal.com">Medscape</a>.</p>
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		<title>Medscape Launches New Business Unit to Support Pharmaceutical Medical Affairs</title>
		<link>https://www.medscapeglobal.com/medscape-launches-new-business-unit-to-support-pharmaceutical-medical-affair/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 07 May 2021 08:15:16 +0000</pubDate>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Medscape Medical Affairs]]></category>
		<guid isPermaLink="false">https://www.medscapeglobal.com/?p=1960</guid>

					<description><![CDATA[<p>The post <a href="https://www.medscapeglobal.com/medscape-launches-new-business-unit-to-support-pharmaceutical-medical-affair/">Medscape Launches New Business Unit to Support Pharmaceutical Medical Affairs</a> appeared first on <a href="https://www.medscapeglobal.com">Medscape</a>.</p>
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										<content:encoded><![CDATA[<div id="fws_69f6400d41969"  data-column-margin="default" data-midnight="dark"  class="wpb_row vc_row-fluid vc_row"  style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop"  style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left">
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	<p class="p2">New York, NY, May 7, 2021: With pharmaceutical and biotechnology Medical Affairs teams now seen as key strategic partners in ensuring the introduction of new treatments into clinical practice, Medscape has launched <b>Medscape Medical Affairs</b>, a new business unit that will support those teams in serving as a strategic pillar alongside Clinical Development and Commercialization teams, to accelerate the adoption of life-changing therapies into clinical practice.</p>
<p class="p2">Leveraging Medscape, the leading health information, education and point-of-care platform for physicians and healthcare professionals worldwide, the Medical Affairs unit will focus on delivering actionable insights and knowledge transfer, including:</p>
<ul class="ul1">
<li class="li2">Insights on clinical practice patterns, using behavioral analyses of Medscape’s more than 5million physician members across more than 25 years of existence;</li>
<li class="li2">Compelling perceptions from knowledge transfer to deliver a story of impact supporting the KeyPerformance Indicators (KPIs) reporting for Medical Affairs functions;</li>
<li class="li2">Equipping internal teams, like Medical Science Liaisons to assess and support the workwith international, national and regional thought leaders;</li>
<li class="li2">Engagement with thought-leaders and experts, to accelerate the appropriate implementation ofnovel therapies by increasing clinician knowledge and supporting appropriate adoption in clinicalpractice.</li>
</ul>
<p class="p2">“Medical Affairs teams have a strategic role that is integral to enhancing market knowledge, facilitatingmarket preparation and deploying optimal adoption of new treatments,” said Christina Hoffman, Global Head, Medscape Medical Affairs. “With our new strategic unit, we can partner to deliver the insights and information on clinician behaviors, barriers and other challenges to adoption with tools that help facilitate collaboration between internal teams, physicians, and the broader medical community.”</p>
<p class="p2"><i>To learn more about partnering with Medscape Medical Affairs in transforming your MedicalAffairs organization, please contact Christina Hoffman at choffman@MedscapeMedAffairs.com.</i></p>
<p class="p2"><b>About Medscape Medical Affairs </b></p>
<p class="p2">Medscape Medical Affairs partners with Medical Affairs teams to facilitate optimal collaboration between internal teams, physicians, and the broader medical community. By working with Medical Affairs professionals, Medscape Medical Affairs allows them to take a more strategic leadership role and maximize the impact of medical activities in accelerating the adoption of life-changing therapies into clinical practice.</p>
<p class="p2"><b>About Medscape </b></p>
<p class="p2">Medscape is the leading source of clinical news, health information, and point-of-care tools for health care professionals. Medscape offers specialists, primary care physicians, and other health professionals the most robust and integrated medical information and educational tools.</p>
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<p>The post <a href="https://www.medscapeglobal.com/medscape-launches-new-business-unit-to-support-pharmaceutical-medical-affair/">Medscape Launches New Business Unit to Support Pharmaceutical Medical Affairs</a> appeared first on <a href="https://www.medscapeglobal.com">Medscape</a>.</p>
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