In today’s digital world, connecting with physicians beyond traditional channels is crucial. While you’ve likely got a strategy for reaching them on professional medical sites, there’s a vast, untapped opportunity: the millions of hours physicians spend online outside of those platforms.

Imagine reaching physicians during their “blue jeans moments” – those relaxed, reflective times when they’re most receptive to your message. This isn’t about interrupting their clinical work; it’s about seamlessly integrating your brand into their digital life.

This exclusive article, written by Liisa Caliendo, Senior VP Global Product and Marketing at Medscape in Pharmaceutical Market Europe, reveals how Medscape Extend is changing the game for pharmaceutical marketers in Europe. Discover:

• The overlooked online habits of European physicians: Learn how much time they spend online and where.
• How to precisely target Medscape-verified HCPs across the entire web, not just on medical sites.
• The power of “blue jeans moments”: Understand why reaching physicians during their off-hours leads to better message retention and trust.
• Why Medscape Extend is a compliant, brand-safe, and responsible solution for the European market.
• How to achieve true omnichannel reach that complements your existing medical education and digital strategies.

Don’t miss out on 177 million hours of potential engagement every month.

Ready to redefine your physician engagement strategy?

Download our article now and discover how Medscape Extend can help you unlock unprecedented reach and resonance with European physicians.

12 May 2025

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