At Medscape, we’re not just envisioning the future of medicine. We’re building it — together with the world’s healthcare professionals.

With AI-powered tools, like AI Scribe and AI Search, Medscape empowers HCPs to achieve more, faster.

Our commitment to supporting clinicians as they confront the challenges of tomorrow drives us to reimagine how clinicians learn, interact, and make decisions.

Learn more in the video below.

What are your thoughts on programmatic advertising in pharmaceutical marketing?

Hear from Matthew Durham, VP Global Media, CMI Media Group, and Sam Bradford-Smith, Executive Director Medscape Global as they delve into the key questions around this hot topic in our forthcoming webinar: Revolutionising HCP Engagement: Discover the Power of Medscape Extend for Pharmaceutical Advertising.

What you can expect from the event:

Insight into the role of programmatic advertising

Information on how Medscape Extend enables you to reach your target audience wherever they are online, while in line with regulations

Discussion around how and when to include programmatic solutions within a campaign.

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18 May 2023

At this year’s NEXT Pharma Summit in Dubrovnik, Liisa Caliendo, Vice President of Global Product and Marketing, delivered an insightful session: “Harnessing innovation in healthcare marketing technology to inspire clinical behaviour change.” The presentation shed light on the power of marketing strategies to educate and mobilise HCPs for clinical behaviour change.

If you’re eager to stay at the forefront of healthcare marketing innovation, don’t miss out on the valuable insights shared during this session. Discover how AI and real-time HCP digital behaviour can drive timely engagement, and inspire action, while considering the customer journey beyond pharma-owned channels for a truly effective omnichannel strategy.